World of Coffee Exhibition 2024 Gathers Global Coffee Industry in Dubai
- Jan. 19, 2024
- FMCG HORECA BUSINESS
DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre, has announced the upcoming third edition of the World of Coffee 2024 exhibition, set to take place from January 21 to January 23 at the Dubai World Trade Centre. The event will host 1,650 companies and brands from 51 countries, showcasing the global diversity of the coffee industry.
In collaboration with the Specialty Coffee Association, the three-day exhibition will feature participants from countries such as the USA, Germany, Canada, Slovakia, Portugal, Ireland, Kuwait, Norway, Taiwan, Thailand, Pakistan, Iran, and Australia. Notably, there will be 7 national pavilions, including strong representation from India, Myanmar, Rwanda, Uganda, Ecuador, Costa Rica, and El Salvador, doubling the number from the previous edition.
Khalid Al Hammadi, Senior Vice President of DXB LIVE, expressed pride in bringing together nations, businesses, and experts in the coffee industry. The event aims to be a significant platform for exhibitors to showcase innovative products and services while fostering global interactions for exchanging insights and innovations in the coffee sector.
The strategic partnership between World of Coffee 2024 and DMCC (Dubai Multi Commodities Centre) adds a unique dimension. DMCC Coffee Centre will set up a dedicated Farmers Pavilion, providing farmers from various coffee-producing nations the opportunity to showcase and sell green coffee beans. The partnership emphasizes Dubai's position as a major international hub for coffee trading and sustainable business practices.
Saeed Al Suwaidi, Director of Agri Commodities at DMCC, anticipates benefits for key stakeholders in the coffee value chain through this partnership. The Farmers Pavilion aims to connect farmers, traders, and consumers, contributing to the local and global growth of the coffee business.
The exhibition will feature diverse events and activities, including the 'UAE National Barista Championship,' the 'National Latte Art Championship,' and competitions like the 'Coffee Design Awards' and 'Best New Product.' With over 1,650 global, regional, and local companies participating, the World of Coffee 2024 continues to serve as a vital platform for the coffee industry, fostering innovation, collaboration, and global awareness.