What Fantastic European Beef 2.0 has returned to the UAE!

Through its European campaign, Provacuno conducts a number of initiatives to promote European Beef from Spain in the EAU.

This month, the What Wonderful European Beef 2.0 campaign returns to the United Arab Emirates (UAE) with an exciting schedule of activities designed to enhance the image of high-quality EU beef in the UAE market.

What Wonderful European Beef 2.0 returns to Dubai on March 13-14, 2023, with great delight. This two-day schedule of events was instructive and entertaining, with prominent chefs participating in different activities. On March 13, a lavish cocktail gala will be held at Ergo Bar & Restaurant, where Michelin-starred chef Miguel ngel de la Cruz and award-winning chef Fernando del Cerro ("Prix au Chef de l'Avenir") will prepare delectable dishes to demonstrate the high quality of European beef from Spain. In addition, a Workshop will be organized with prominent influencers to educate them on the excellent attributes of European beef from Spain.

On March 14, around 40 students attended an exclusive masterclass at the International Centre for Culinary Arts – ICCA Dubai – a globally renowned culinary school in Dubai – to learn more about European beef qualities while tasting delicious recipes prepared by the chefs.

The International Director of Provacuno, José Ramón Godoy, commented on the campaign, stating, "We are thrilled to be back in the UAE this year. During these years, this country, and Dubai in particular, has positioned itself as an important destination for European beef from Spain, and we hope that by carrying out these activities, we will be able to consolidate the image of our product in a nation renowned for its high regard for premium taste and quality."

Moreover, he noted, "We are excited to launch the next chapter of our campaign, What Wonderful European Beef 2.0. We want to reach and expand our consumer base by emphasizing the superior quality of European beef from Spain and the rigorous European quality system it is subjected to. The EU manufacturing model and our careful methodology assure the best quality.

European beef from Spain is renowned for its high quality, as it is produced in accordance with the strict regulations of the European Production Model, which outlines Animal welfare, food safety, sustainability, Respect for the Environment, and Traceability in order to obtain a high-quality, one-of-a-kind product: a flavorful, tender, hormone-free meat that satisfies the most discerning palates. What Magnificent European Bee