Unlocking Dairy Innovation: Valio's Response to Evolving Consumer Demands
- Jan. 8, 2024
- FMCG HORECA BUSINESS

Embracing the dynamic landscape of consumer preferences in the food industry, the spotlight on health and wellness has never been more significant. The surge in awareness regarding the crucial role of nutrition has opened doors to promising opportunities for innovative products and businesses.
Consumers, prioritizing well-being, now seek products that offer tangible benefits and genuine nutritional value. Emerging trends such as digestive wellness, high protein, sugar reduction, gut health, free-from diets, and active nutrition are driving the launch of novel products, aligning with evolving consumer demands.
Main Points:
Protein Products in the Limelight: Protein remains a sought-after nutrient, and Valio has paved the way for high-protein dairy goods. With Valio Eila® PRO milk powders, the challenge of maintaining taste and texture is overcome, offering a seamless integration into current dairy production processes.
Digestive Wellness and Lactose-Free Appeal: The rising interest in digestive health has created an opportunity for lactose-free alternatives. Valio provides solutions for producing lactose-free milk powders, opening avenues for a complete dairy portfolio, including yoghurt, flavoured milks, RTD products, desserts, and ice cream.
Value Addition Over Price Competition: Shifting from a price-centric approach to one emphasizing value allows businesses to differentiate themselves. Valio, with its focus on dairy ingredients and solutions, supports manufacturers in creating value-adding products, meeting modern food industry objectives of profitability, business growth, and sustainability.
In a market driven by innovation, Valio's 300 patents and market-proven technologies stand ready to assist dairy manufacturers. By co-creating growth together, brands can unlock the full potential of their products, meeting the ever-evolving demands of health-conscious consumers.