The Future Of Dairy And Non-Dairy Drinks
- May 17, 2022
- FMCG HORECA BUSINESS
The next five years will be pivotal for the dairy and non-dairy sectors.
Dairy drinks have sought to reassure consumers about health with added functionality, and environmental claims are becoming more detailed. And with the cost of living crisis, brands will need to keep prices in check to reaffirm their role in providing affordable nutrition for the masses.
Meanwhile, non-dairy drinks have sought to target a wider audience by using plant-based claims instead of vegan. However, they also face challenges with price and taste as two major barriers putting people off purchases.