Snack Factory Creates a New Snack Category with Pop’ums
- Dec. 16, 2024
- FMCG HORECA BUSINESS
In an exciting move for the snacking industry, Snack Factory, a subsidiary of the iconic Campbell’s Company, has unveiled Pop’ums—a revolutionary new snack that combines two beloved treats: popcorn and pretzels. The unique snack is set to make waves in North America, where it will be available in 80,000 retailers across the continent starting next month.
A New Twist on Traditional Snacks
Snack Factory, already known for changing the snacking game with the introduction of Pretzel Crisps 20 years ago, is once again rethinking what a pretzel can be. The brand's latest creation, Pop’ums, takes the crunchy goodness of pretzels and blends it with the light, airy texture of popcorn, offering a completely new snacking experience.
Janda Lukin, the Senior Vice President and Chief Marketing Officer of Campbell’s Snacks, highlighted the innovation behind Pop’ums: “With Pop’ums, we are rethinking what a pretzel can be once again, combining the crunchy baked goodness of pretzels with the light, flavorful munchability of popcorn to create an irresistibly delicious snack.”
Available in Three Irresistible Flavours
Pop’ums will come in three distinct and tempting flavours, each designed to cater to different taste preferences:
- White Cheddar
- Golden Mustard BBQ
- Sea Salt
These flavours promise to satisfy both those who crave cheesy snacks and those who love tangy or savory combinations. Whether you’re enjoying a relaxing evening at home or heading out for an adventure, Pop’ums provides a delicious option for any occasion.
Convenient and Versatile Packaging
Each bag of Pop’ums is packaged in a resealable bag, ensuring the snacks stay fresh and are easy to enjoy whether you're at home or on the go. Whether you’re taking a quick snack break during a busy day or packing a bag for a road trip, Pop’ums offers a convenient and satisfying option for your cravings.
A Landmark Release for Snack Factory
The introduction of Pop’ums marks one of the most significant product releases for Snack Factory in the last 20 years. It’s a bold new direction for the brand, which first made waves in the snack world with Pretzel Crisps in 2004. Now, with Pop’ums, the brand is positioning itself at the forefront of snack innovation once again.
Similar Innovations Down Under
Pop’ums joins the ranks of other exciting, world-first snack releases in recent years. For example, in 2022, Mars Wrigley Australia launched Maltesers Popcorn, a combination of popcorn and the signature Maltesers chocolate, created at the company’s $30-million Ballarat factory. This trend of combining popular snack elements to create fresh, innovative products continues to captivate consumers worldwide.
Get Ready for Pop’ums
Starting next month, Pop’ums will be available in retail stores across North America, bringing a new and exciting snack option to snack lovers everywhere. Whether you're hosting a movie night or looking for a quick snack, Pop’ums is sure to become your new go-to treat. Keep an eye out for these innovative new snacks at your local retailer!
Pop’ums is just the latest example of how snack companies are continually innovating to keep snack time fresh, fun, and full of flavour. Get ready for a whole new level of snacking with Pop’ums, the perfect blend of popcorn and pretzels.