Rixos to Redefine Luxury All-Inclusive in Southeast Asia with New Signing in Vietnam

Ennismore, the fastest-growing lifestyle and leisure hospitality company, has announced an exciting new venture in Southeast Asia. Partnering with the Sun Hospitality Group, a leading Vietnamese luxury hospitality developer, the duo has signed an agreement to bring Rixos Phu Quoc to Vietnam. This marks Rixos’ first-ever all-inclusive destination in Southeast Asia and promises to set a new standard in luxury hospitality.

Rixos Phu Quoc: A Jewel on Hon Thom Island

Set to open its first phase in mid-2026, Rixos Phu Quoc will be located on the picturesque Hon Thom (Pineapple Island) in Vietnam's stunning Phu Quoc archipelago. Known for its golden beaches and emerald waters, Phu Quoc is one of the most coveted destinations in Southeast Asia, and Rixos will enhance the island’s allure. The resort will offer over 1300 rooms across five categories, including 207 suites, all of which boast breathtaking ocean views and direct access to the pristine coastline.

Guests will have plenty to explore, from scenic botanical gardens and coastal walking paths to a range of exclusive facilities that cater to every kind of traveler. Whether you're looking for family-friendly activities in the Rixy Kids Clubs, adrenaline-pumping water sports, or tranquil wellness retreats, Rixos Phu Quoc will provide it all. The resort will also feature 22 diverse dining options, from specialty restaurants serving local and international flavors to bars serving expertly crafted cocktails.

An Escape Like No Other

Rixos Phu Quoc will redefine the all-inclusive experience by offering exceptional service, a rich blend of local Vietnamese culture and Turkish hospitality, and exclusive luxury experiences. With its vast array of entertainment and dining options, the resort is expected to become a premier destination for travelers seeking the perfect mix of relaxation and adventure.

The resort is located just a 45-minute flight from Vietnam’s largest city, Ho Chi Minh City. Phu Quoc’s tranquil atmosphere and its award-winning status as one of the best islands in the world make it the ideal destination for a getaway. The island is easily accessible via the world-record-holding 3-wire longest cable car, or a short boat ride from the mainland.

Explore the Surrounding Paradise

In addition to the incredible Rixos resort, Phu Quoc is home to Sun World Hon Thom, a theme park brimming with vibrant entertainment and activities for all ages. Guests can visit Aquatopia, Asia's largest water park, or enjoy the excitement of Exotica Village with its iconic wooden roller coaster. For those looking for live entertainment, the area regularly hosts dynamic shows and pool parties.

Setting a New Standard for Luxury Resorts

Gaurav Bhushan, Co-CEO of Ennismore, expressed his excitement about the new project, stating, “Rixos is synonymous with luxury, offering guests an unforgettable experience with its exceptional design and programming. The exclusive island of Phu Quoc is the perfect location to introduce Rixos’ all-inclusive experience to Asia for the first time. With its breathtaking landscape, sandy beaches, and clear blue waters, Rixos Phu Quoc will set a new standard in luxury leisure escapes.”

Nguyen Vu Quynh Anh, CEO of Sun Hospitality Group, echoed this sentiment, adding, “We are truly honored to partner with Ennismore to introduce a new definition of all-inclusive luxury to Vietnam. With Rixos Phu Quoc, we hope to revolutionize Vietnam’s resort tourism industry, positioning Phu Quoc as a competitive destination alongside famous resort islands like the Maldives and Hawaii.”

The Future of All-Inclusive Luxury

Rixos Phu Quoc is the first all-inclusive resort in Southeast Asia for the brand, setting the stage for more groundbreaking developments across the region. Rixos, known for its exceptional Turkish hospitality, is a leader in the all-inclusive market, offering personalized service, high-quality cuisine, and unforgettable experiences. With its stunning location, diverse dining options, and world-class amenities, Rixos Phu Quoc promises to be a premier destination for those seeking a luxury escape in one of Southeast Asia’s most beautiful locations.

The resort will also join Ennismore’s ALL Inclusive Collection, a digital platform offering access to a curated selection of all-inclusive resorts worldwide. This collection challenges the historical perception of all-inclusive holidays, providing guests with memorable, luxurious experiences and high-quality entertainment.

Final Thoughts

With its unique offerings and breathtaking location, Rixos Phu Quoc is poised to redefine the luxury all-inclusive experience in Southeast Asia. Guests will soon be able to explore the charm of Phu Quoc while enjoying world-class facilities, exceptional dining, and curated luxury experiences. Whether you’re seeking relaxation or adventure, Rixos Phu Quoc promises to deliver an unforgettable getaway. Keep an eye out for its grand opening in mid-2026 – it’s sure to be the next big name in luxury travel!