Reliance Retail of RIL will Launch the Iconic Soft Drink by Diwali

According to sources, Reliance Industries, which announced its entry into the FMCG sector earlier this week, has bought the domestic soft drink brand Campa from the Delhi-based Pure Drinks Group. According to sources familiar with the situation, the deal, which is expected to cost around Rs 22 crore, will be introduced to the general public and local markets around Diwali by Reliance Retail Ventures. Reliance Retail Ventures, the retail division of Mukesh Ambani’s billionaire Reliance group, has already debuted its three variants, which include the recognisable cola flavour, orange, and lemon at some of its chosen stores.