Ras Al Khaimah Achieves Record Tourism Milestone with 1.22 Million Visitors in 2023

  • Jan. 25, 2024
  • FMCG HORECA BUSINESS
Ras Al Khaimah Achieves Record Tourism Milestone with 1.22 Million Visitors in 2023

Ras Al Khaimah Tourism Development Authority (RAKTDA) celebrates a historic year for tourism, welcoming an unprecedented 1.22 million overnight visitors to the enchanting Emirate in 2023. This remarkable achievement marks a 7.8% increase from the previous year, fueled by a notable 24% rise in international arrivals.

The outstanding performance reflects RAKTDA's strategic vision and relentless commitment to growth. Through investment in tourism infrastructure, targeted initiatives to attract visitors, and a steadfast focus on sustainability, Ras Al Khaimah continues to solidify its position as a destination of choice for travelers worldwide. Key highlights from 2023 include:

  • A 24% surge in international visitors, supported by comprehensive outreach efforts across 30 countries through roadshows, trade fairs, and media events.
  • Establishment as a premier hub for business and social events, evidenced by a 23% increase in MICE revenue and a remarkable 103% growth in revenue from weddings.
  • Recognition with a Silver Certification under EarthCheck's Sustainable Destinations program, affirming Ras Al Khaimah's commitment to environmental stewardship alongside more than 20 tourism partners.
  • Accolades from renowned publications, including CNN Travel, Condé Nast Traveler, Travel + Leisure India, and Forbes, further cementing Ras Al Khaimah's status as a must-visit destination.
  • Enhanced international air connectivity with the introduction of direct flights by Qatar Airways, IndiGo, Smart Wings, Centrum Air, and SmartLynx, facilitating easier access for travelers.
  • Launch of cross-destination tourism initiatives with Oman Tourism Development Company (OMRAN Group), promoting joint tourism activities between Ras Al Khaimah and Musandam.
  • Debut of Anantara Mina Al Arab Ras Al Khaimah Resort and the reopening of Waldorf Astoria Ras Al Khaimah, adding new dimensions to the Emirate's hospitality offerings.
  • Hosted a series of prestigious events, including the WMF Minifootball World Cup, DP World Tour, RAK Half Marathon, and Global Citizen Forum, reinforcing Ras Al Khaimah's reputation as an events destination.
  • Set two new Guinness World Records titles with a spectacular New Year's Eve fireworks and drone display, captivating over 65,000 spectators along Ras Al Khaimah's waterfront.

Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, lauded the Emirate's exceptional performance in 2023, highlighting its resilience and adaptability in the face of global challenges. As Ras Al Khaimah continues to evolve as a dynamic tourism destination, the stage is set for continued success in 2024 and beyond.

Driven by RAKTDA's unwavering commitment to promoting Ras Al Khaimah as a global tourism hotspot, the Emirate is poised for further growth in the years to come. With an expanding hotel portfolio, enhanced connectivity, and a steadfast focus on responsible tourism practices, Ras Al Khaimah invites travelers to embark on unforgettable experiences amidst its breathtaking landscapes and rich cultural heritage.