Radisson Collection Brand Experiences Rapid Global Growth

  • Dec. 27, 2023
  • FMCG HORECA BUSINESS
Radisson Collection Brand Experiences Rapid Global Growth

Since its inception in 2018 as a luxury lifestyle brand, Radisson Hotel Group's Radisson Collection brand has witnessed substantial growth. By the end of 2023, the Radisson Collection brand will include 35 operational hotels and 24 under development worldwide, providing over 7,000 guest rooms and suites.

Known for its distinct character, the Radisson Collection brand features iconic hotels in sought-after locations across Europe, the Asia Pacific, the Middle East, and Africa. The brand's portfolio combines heritage hotels with new properties, offering a unique blend of exceptional gastronomy, art, design, and heritage experiences.

In an effort to enhance guest experiences, Radisson Collection has initiated a Global Art Series, collaborating with emerging contemporary artists. The latest collaboration is with 3D digital artist Alexis Christodoulou, known for his imaginative architectural spaces. The series showcases immersive artwork highlighting Radisson Collection locations through Instagram and in-person exhibitions.

The brand's commitment to gastronomy is evident in partnerships with renowned chefs, such as Michelin-starred Chef Eneko Atxa. The upcoming debut of Cour Des Loges Lyon, A Radisson Collection Hotel in 2024, will include the reopening of the Michelin-starred restaurant Les Loges under Chef Anthony Bonnet.

In 2023, Radisson Collection introduced two new hotels:

  1. Radisson Collection, Santa Sofia Milan (April 2023): A five-star luxury hotel in a historic Allianz Italia headquarters, featuring landmark architecture, eclectic interiors, and the ISSEI Rooftop restaurant specializing in Nikkei cuisine.

  2. Radisson Collection Astorija Hotel, Vilnius (March 2023): Situated in Vilnius Old Town, this heritage hotel showcases Baroque architecture and embodies the Radisson Collection brand's celebration of culture and contemporary living.

Upcoming openings in 2024 include:

  1. Radisson Collection Hotel & Spa, Riverfront Srinagar, India (Q1 2024): The brand's debut in India, offering 212 guest rooms, dining options, pools, and L’Occitane Spa, with direct access to the rich history and charm of Srinagar.

  2. Radisson Collection Hotel, Roma Antica (Q1 2024): Located near Piazza Venezia, the hotel features 84 rooms in a meticulously restored Palazzo Lares Permarini and a sky bar with a breathtaking 360-degree view of Rome.

  3. Cour des Loges Lyon, A Radisson Collection Hotel (Q3 2024): Situated in Old Lyon, this boutique hotel is undergoing an upgrade, featuring elegant accommodation and the Michelin-starred restaurant Les Loges.

  4. Radisson Collection Resort, Galle (Q3 2024): Marking the brand's debut in South East Asia and Pacific, the resort on Talpe beach offers private villas, a luxury beach club, and exceptional culinary experiences.

The Radisson Collection brand continues to expand, offering travelers unique and luxurious experiences in distinctive locations around the world.