Peperami Grows Meat-Free Product Range

Peperami has announced its latest product innovation, new Vegerami three packs (RRP: £1.50), to add to its growing meat-free portfolio.

The new vegetarian product follows a similar format to the brand’s iconic meat-based snack sticks.

Available initially in Tesco from this week before rolling out into other supermarkets, the new range marks the second time the snack brand has ventured into the fast-growing meat-free category. It launched Vegerami Chick’nless Bites in June last year.

At 64 calories per stick and high in plant protein, the latest product is said to be an ideal, nutritionally beneficial choice for consumers to incorporate into their lunchtime or afternoon snacking occasion. It is made from a blend of pea and wheat protein, with peppery herbs and spices.

Pavan Chandra, Head of Peperami Marketing, commented: “Peperami has launched exciting meat-free NPD over the past year, which has added variety to its product portfolio and driven innovation within the market.

“The new Vegerami sticks will be no exception, providing shoppers with a tasty snack that will stand out in the crowded marketplace. There has never been a better time to introduce a tasty, meat-free snack to cater to a wide range of demographics that are looking to reduce their meat consumption.

“We believe our new Vegerami range will significantly contribute to category growth, as the meat-free and meat snacking categories grow side by side.”