Nurishh is Bel Middle East’s First Plant-Based Cheese Replacement.
- Oct. 5, 2022
- FMCG HORECA BUSINESS
In the United Arab Emirates (UAE), Bel Middle East, a key participant in the dairy market that specializes in branded cheese and healthy single-serving portions, is introducing a new plant-based alternative to cheese called Nurishh. The first native plant-based brand produced by the firm, which is slated to play an important part in promoting Bel’s ambition to become a significant player in the market for healthy snacks by diversifying via expansion in dairy products, fruit products, and plant-based products.
Shoppers who are flexitarians, meaning they consume fewer products derived from animals, make up 42% of the global consumer population. Vegans and vegetarians account for 4% and 6%, respectively, of the global consumer population, making these consumers a primary focus for businesses that focus on plant-based products.
These new goods have been given a plant-based certification and do not include any dairy, lactose, soya, gluten, nuts, or palm oil. Additionally, they do not contain any artificial colors, flavors, or preservatives. Calcium and vitamin B12 are both included to these products as a supplement. The production of Nurishh, a vegan alternative to cheese that is superior in terms of its naturalness and its flavor, is carried out using cutting-edge machinery, which results in a product that fulfills both of these requirements. The multipurpose cheese brand was developed in order to meet the requirements of a wide range of situations due to the following:
There are two distinct styles of slices available: cheddar and mozzarella.
In the next weeks and months, other groundbreaking advancements will be introduced.