New Hotel Openings and Expansions Across the Middle East in 2024

The Middle East hospitality landscape continues to evolve with several exciting hotel openings and brand expansions in 2024. From the debut of international hotel brands in Saudi Arabia and Jordan to new luxury resorts in UNESCO World Heritage sites, the region is proving to be a hotbed for hospitality development. Here’s a rundown of the latest additions to the Middle East’s hospitality scene.

Hard Rock Hotels and Reverb Hotels Set to Debut in Saudi Arabia

Palladium Hotel Group has teamed up with Hard Rock International to bring Hard Rock Hotels and Reverb Hotels to Saudi Arabia, marking a significant expansion in the region. This collaboration builds on their decade-long relationship, with Palladium already managing three Hard Rock properties in Spain. The new Saudi properties aim to offer modern travellers a fusion of Hard Rock International's entertainment-driven atmosphere and Palladium's operational excellence. These hotels will cater to a diverse audience looking for unique and vibrant hotel experiences in the heart of Saudi Arabia.

IHG Debuts voco Brand in Jordan with voco Abdali Amman

IHG Hotels & Resorts is introducing its upscale voco brand to Jordan with the launch of voco Abdali Amman, in partnership with Abdali Boulevard Company. The property, which is currently operating as The Abdali Boulevard Hotel, will be rebranded by December 2025 and offer 392 keys. Located in the heart of Abdali, a mixed-use real estate development in Amman, this hotel will provide guests with access to a modern entertainment, wellness, shopping, and business hub. It’s set to be a major player in Jordan’s hospitality scene, offering an upscale experience to both business and leisure travellers.

The Chedi Hegra Opens in AlUla’s UNESCO World Heritage Site

For those seeking a blend of history, luxury, and natural beauty, The Chedi Hegra is a must-visit. Nestled within the UNESCO World Heritage site of Hegra in AlUla, Saudi Arabia, this new hotel brings a unique opportunity to stay in one of the region's most iconic locations. The Chedi Hegra offers 35 rooms, suites, and villas that have been restored from original structures, preserving the ancient Nabataean architecture. With desert views, private terraces, plunge pools, and luxurious interiors, guests can experience the rich cultural heritage of the region in utmost comfort.

voco Jeddah Gate: A Premium Addition to Jeddah’s Hospitality Scene

IHG continues to expand its footprint in Saudi Arabia with the opening of voco Jeddah Gate in the city’s Fayhaa District. The new hotel offers convenient access to key business, cultural, and leisure spots in Jeddah, and is strategically located near King Abdulaziz International Airport. With easy access to the main railroad connecting Jeddah to Makkah and Madinah, voco Jeddah Gate positions itself as a key hub for both business and religious travellers visiting the city.

Desert Rock Resort: A New Luxury Destination at Red Sea Global

Red Sea Global (RSG) is making waves with the opening of Desert Rock, its homegrown mountain resort, located in the spectacular desert landscape of the Red Sea. The resort marks RSG’s fifth property at the site and its third resort, designed for those seeking a unique luxury experience. Located just 20 minutes from the Red Sea International Airport, Desert Rock offers an oasis of peace, surrounded by dramatic mountainous terrain. With rates starting from SAR8,500 per night, this resort is set to redefine desert luxury for both domestic and international visitors.

A Growing Hospitality Landscape in the Middle East

With these new hotel openings, the Middle East is undoubtedly emerging as a leading global destination for both leisure and business travellers. Whether you’re seeking a cultural experience in AlUla, a lively stay in Jeddah, or a luxurious escape to the Red Sea, the region continues to grow as an exciting hub for innovative hospitality.

Stay tuned as the Middle East’s hospitality industry continues to evolve, bringing more luxury, unique experiences, and world-class service to travellers worldwide.