New ecosystem management tool incorporated by start-up of food tech

It was founded in 2021, Watermelon Market is an all-in-one e-Procurement solution for Middle Eastern restaurants and food and beverage providers. Procurement problems develop in tandem with the sector’s geographical expansion, necessitating a solution of this kind. Watermelon Market’s innovative approach is sure to be well-received by the industry as a whole, locally and worldwide, thanks to the strength of unique technology created in-house and hands-on industry information.

With Watermelon’s simple-to-use interface, users can access a proven inventory management solution that has been tested and proved. Also included is a cloud-based platform for tracking, managing, and receiving complete information about one’s accounts. Suppliers may also handle orders, inventories, and bills, as well as monitor spending trends, forecasts, and more. There is also 24-hour customer service accessible.

Over the last year, Watermelon Market has reduced buy order processing time by 70% across more than 7,000 orders.*

“After over two decades of working as a supplier to F&B establishments all around the area, I’ve seen firsthand the difficulties of procuring goods. In order to simplify this procedure for both the seller and recipient, Watermelon aims to eliminate unreliable services, endless and convoluted What’s App group chats, and superfluous paperwork from this equation. A comprehensive, developed, and proven methodology that benefits all parties involved and furthers operational goals is what we provide.” Watermelon Market CCO and co-founder Cristobal David De Nadai Albornoz says this.

In addition, Watermelon’s marketplace links clients with suppliers. Through the Watermelon Market ecosystem, clients have access to over 400 certified suppliers, making it simple to connect, communicate, and deal.

It has had a good influence on our consumers and the community thus far, with over 24,000 SKUs on our marketplace. Customers have saved time and money by using our platform, which has led to less waste and lower costs for company owners. Watermelon Market co-founder Omar AlShamsi says, “Our smart free platform supports the opportunity for f&b company owners to concentrate their emphasis on culinary skill and experience while we manage the rest.”

Omar AlShamsi, Cristobal David De Nadai Albornoz, and Archya Sengupta, the three co-owners of the company, have over 70 years of combined expertise in the food and beverage industry. At this point in time, Watermelon Market is only operating in the United Arab Emirates, but it has intentions to expand into other Gulf countries by late 2022.