New Carbon-Neutral Lavazza Capsules for Nespresso Original Machines

Lavazza, which has been owned by the Lavazza family for four generations, is dedicated to making the world a better place, one cup of coffee at a time, by providing goods of outstanding quality attained via a sustainable model built on innovation, passion, and knowledge. The introduction of aluminium capsules compatible with Nespresso* Original machines perfectly reflects this dedication, giving voice to the brand’s most genuine core values: Authenticity, Passion for Excellence, Responsibility, and Ingenuity.

Today’s worldwide presence of the Group is the culmination of nearly 125 years of expansion. In addition, the more than 30 billion cups of Lavazza coffee produced annually are evidence of a remarkable success story, with the aim of continuing to offer the best coffee experience in all its forms by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.

Throughout its history, Lavazza has made innovation the trademark of its entrepreneurial endeavors and the foundation for continuing to provide high-quality goods, such as the most recent aluminium and carbon-neutral** capsules compatible with Nespresso* Original machines. Lavazza has always revolutionized coffee culture by investing continually in research and development with boldness, energy, and dependability, updating traditions to anticipate the demands of the market and customers, beginning with the coffee blend, which marked the company’s early success.

Luigi Lavazza began imagining a new, superior coffee experience more than a century ago, while traveling the globe and drawing inspiration from other cultures and flavors. His knowledge and devotion, around the turn of the century, gave birth to what we now call mix. He is the master of the masters, the Master Blender at Lavazza. His mastery and ability in blending have been passed down for over 125 years, retaining the brand’s perfection. Lavazza today welcomes customers to the world of Masters of Blending with its new collection of aluminium capsules compatible with Nespresso* Original machines. In this universe, perfection and passion combine.

Lavazza is synonymous with genuine Italianness, where tradition and innovation are perfectly matched and driven by an inborn passion. The new line of capsules is a salute to Italian superiority and coffee-roasting legacy. Lavazza embarked on a mission to discover and comprehend the various roasting and brewing methods. This unique know-how was then captured to allow customers to join this Italian adventure and explore the diversified, powerful smells and distinctive cremas of these exceptional coffees via a new offering.