Nestlé Launches World-First KitKat Chocolate Drink in Malaysia

In an exciting new development for chocolate lovers, Nestlé has launched the world’s first KitKat Chocolate Drink in Malaysia, bringing a beloved global brand into a whole new category. This innovative drink promises to offer the familiar indulgent taste of KitKat chocolates in a refreshing liquid form, combining the rich flavor of cocoa with the signature wafery notes that KitKat fans know and love.

A Unique Malaysian Creation

The KitKat Chocolate Drink is a product that truly embodies the spirit of "Buatan Malaysia" (Made in Malaysia). Nestlé has crafted this drink with 100% responsibly sourced cocoa, ensuring that it meets both ethical and quality standards. The drink is designed to be both delicious and accessible, available in convenient, single-serve soluble sticks that make it easy to enjoy a sweet break wherever you are.

According to Juan Aranols, CEO of Nestlé Malaysia, the product was created with Malaysian consumers in mind. “At Nestlé, we are deeply attuned to Malaysians’ unique tastes and preferences,” he said. Given the growing trend for self-care and affordable indulgences, the KitKat Chocolate Drink is positioned perfectly to cater to these needs. KitKat has long been associated with taking breaks, and now, with this drink, Malaysians can enjoy a KitKat-inspired break in liquid form.

Responsibly Sourced Cocoa and HALAL Certification

True to Nestlé’s commitment to sustainability, the KitKat Chocolate Drink is made with cocoa from the Nestlé Cocoa Plan, which ensures that the chocolate is ethically sourced. Additionally, the drink is HALAL certified, making it suitable for a broad range of consumers in Malaysia and beyond.

Nestlé’s Global Vision

This launch marks an exciting new chapter for the KitKat brand, which continues to grow globally. Recently, Nestlé’s KitKat secured a global sponsorship deal with Formula 1, further expanding its reach and visibility in the market. New CEO Laurent Freixe aims to transform the way Nestlé distributes its iconic brands, including KitKat, ensuring that they continue to evolve and cater to consumer needs worldwide.