Minecraft Food Expands with Exciting New Snacks and Ice Creams!

  • March 5, 2025
  • FMCG HORECA BUSINESS
Minecraft Food Expands with Exciting New Snacks and Ice Creams!

Minecraft fans are in for a treat with new food items inspired by the beloved game, now available in supermarkets across Australia. Thanks to an exciting 18-month partnership between SPC and Norco, a variety of Minecraft-inspired snacks and ice creams have rolled out to delight both gamers and foodies alike.

Minecraft Fruit Snacks: A Flavor Adventure

Thanks to the partnership with SPC, Minecraft fans can now enjoy a fun, flavorful snack experience with a new range of Minecraft-inspired fruit snacks. These snacks are available at Coles, Woolworths, and independent grocers, offering a tasty and creative way to enjoy fruit. The lineup includes:

  • Diced Peaches in Golden Apple Flavoured Juice
  • Creeper Lime Flavoured Jelly with Diced Pears
  • Coles-exclusive Watermelon Flavoured Jelly with Diced Pears

Robert Iervasi, SPC Global MD, expressed excitement about the partnership, stating, “We’re confident this collaboration, featuring our Australian-made products, will energize the beans, fruit, and spaghetti categories and delight both consumers and retailers.”

Minecraft Ice Creams: Cool New Flavors

As part of the partnership with Norco, Minecraft fans can also enjoy a new line of Minecraft-inspired ice creams hitting Woolworths and independent supermarkets this month. The ice cream flavors are sure to spark excitement, with options that reflect the playful spirit of Minecraft:

  • Bubblegum Burst
  • Candy Apple Explosion
  • Time To Mine (exclusively at independent supermarkets)

This launch follows the success of Minecraft-flavored milks that debuted last year at local supermarkets, giving fans even more ways to indulge in the Minecraft universe.

Ben Menzies, Norco’s GM of Commercial and Strategy, shared his enthusiasm for the new ice creams: “We hope that Minecraft fans enjoy the world of flavors and textures we’ve created. Every delicious bite is a sensory explosion of chewy, crunchy, crackling delights.”

What’s Next for Minecraft Food?

With these exciting new Minecraft-inspired food items, it’s clear that the partnership between SPC, Norco, and Minecraft is only getting started. These fun snacks and ice creams are sure to bring joy to Minecraft fans of all ages.

So, if you’re looking to add a bit of Minecraft magic to your snack time, head to your local supermarket and pick up these new treats before they’re gone!