Minecraft Enters the Beverage Market with Norco's New Milk Range
- Dec. 13, 2024
- FMCG HORECA BUSINESS
Minecraft, the popular sandbox game, has now ventured into the Australian food and beverage market with an exciting new product collaboration with Norco Co-operative. The result is a range of Minecraft-themed flavoured milk that is sure to delight fans of all ages.
Flavours Inspired by Minecraft Adventures
The new Minecraft flavoured milk range comes in four bold, exciting flavours: Choc Charger, Lime Lightning, Strawberry Slam, and Caramel Chug. Each 375ml single-serve bottle offers a deliciously refreshing taste and promises to appeal to fans of the game, offering more than just the thrill of building and adventuring in the Minecraft world.
Lactose-Free, Sugar-Free, and Healthy
In keeping with the health-conscious needs of gamers and families, Minecraft flavoured milks are lactose-free, contain no added sugar, and boast a four-star health rating. This makes them an excellent choice for anyone looking for a tasty, nutritious drink without compromising on health benefits.
A Perfect Drink for Gamers
Ben Menzies, GM of Norco’s commercial strategy, explained that milk is a great choice for gamers due to its high protein content, essential vitamins, and electrolytes, making it the ideal beverage to fuel long gaming sessions. With its nutritious profile and delicious flavours, this new range of milk provides a great balance of indulgence and health.
Where to Find Minecraft Flavoured Milk
Minecraft fans can find the Norco Minecraft flavoured milk range in Woolworths, Coles, and Independent Supermarkets for an RRP of $3.60. Whether you’re grabbing a quick snack between game sessions or looking for a refreshing drink to enjoy after a long day of building your virtual world, this new beverage range is sure to hit the spot.
This exciting collaboration was made possible through a deal brokered by FMCG specialist agency Asembl on behalf of Merchantwise, the licensing agency for Minecraft in Australia and New Zealand. Both Asembl and Merchantwise are part of the Merchantwise Group.