Merak: An Authentic Balkan Experience for Meat Lovers in Dubai

Dubai is known for its vibrant food scene, where modernity and experimentation reign supreme. From gold-infused daal dishes to chocolate cakes with mushroom twists, the city never fails to surprise food lovers. But then, there’s Merak. Opened in September in JBR’s DoubleTree by Hilton, this hidden gem offers a refreshing departure from the avant-garde, inviting guests to experience the traditional and comforting flavors of the Balkans.

Merak brings an authentic Balkan experience, drawing on generations-old recipes that showcase a deep respect for heritage. If you’re a meat lover, this is the place to be. With a custom-built butchery and smoke room, the venue offers an immersive, family-friendly dining experience that blends European homeliness with a touch of Dubai’s sophisticated charm.

A Homely European Vibe with a Taste of Tradition

As soon as you walk into Merak, you’re transported to a welcoming Balkan family kitchen. The ambiance combines a homely, European feel with the polished surroundings of Dubai. There’s a live violinist playing traditional tunes, adding to the warm, sociable atmosphere. Whether you prefer indoor or outdoor seating, Merak offers plenty of options, and the outdoor space provides stunning views of JBR.

During our visit, we were treated like family by Freeman, our server, whose passion for the food and the culture was evident in every recommendation. Trusting him to guide us through the menu was the best decision we could have made.

A Balkan Feast to Remember

Merak’s menu is a love letter to the Balkans, with an array of dishes that reflect the rich, diverse history of the region. The meals here aren’t about over-the-top presentations or trendy ingredients – they’re about honoring tradition with every bite.

We kicked things off with a bowl of Begova soup (Dh50), a rich, hearty dish steeped in Ottoman history. Made with chicken, okra, root vegetables, and herbs, it’s a perfect introduction to the meal, complemented by freshly baked homemade bread.

Next, we dove into the mixed deli platter (Dh160), a feast of cold cuts, ajvar (pepper spread), kajmak butter, Shopska salad, and Olivye salad. This communal dish is not just about the food but also the experience – sharing, tasting, and enjoying the flavors of the Balkans together. The platters’ colorful array made it almost too beautiful to eat – almost.

For the main course, I opted for the sharska pljeskavica (Dh78), a Macedonian beef burger stuffed with cheese, while my dining partner went for grilled chicken breast with iceberg lettuce (Dh95). These dishes exemplify the restaurant’s philosophy of simplicity, focusing on high-quality ingredients cooked to perfection.

A Sweet Ending to a Delicious Journey

To finish our meal on a sweet note, we indulged in baklava (Dh45). This classic dessert was a heavenly blend of flaky filo pastry, walnut filling, and syrup, offering a delightful end to our Balkan culinary adventure.

Merak’s Concept: Simple, Authentic, and Meat-Centric

The beauty of Merak lies in its simplicity. The focus here is on meat, and for anyone who enjoys a good steak or hearty meats, this is a paradise. However, don’t be mistaken – while the core concept is meat-heavy, there are still options for non-meat eaters, with lighter dishes like the Shopska salad and tzatziki on the menu. But for those who love their meat, Merak is truly a haven, offering a selection of cold cuts, sausages, short ribs, roasted lamb, and more.

The Standout Dish: The Mixed Deli Platter

If I had to pick one standout dish at Merak, it would undoubtedly be the mixed deli platter. It captures the essence of the restaurant’s concept and offers a perfect introduction to the rich, diverse flavors of the Balkan region. It’s also ideal for sharing, making it a perfect option for groups.

While everything we tried was delicious, I would suggest skipping dishes like the penne arrabiata (Dh62) or the Mediterranean risotto (Dh179) if you want to stay true to the restaurant’s Balkan roots. These dishes, though tasty, feel out of place in a menu that so deeply celebrates regional flavors.

Save or Splurge?

Merak offers both affordable and indulgent dining options. A three-course meal can cost anywhere from Dh111 to Dh470, depending on your choices. The mixed deli platter and Merak’s mix grill roll are on the pricier end, while lighter dishes like the fried cauliflower with tahini sauce (Dh36) and home-made pastry with spinach and cheese (Dh40) offer great value.

For those looking to splurge, you can opt for the seafood platters or indulge in a steak or mix grill, but Merak also ensures that there are options for diners on a budget.

A Chat with the Chef

Executive Chef Joe Matta hails from Lebanon and is passionate about using versatile ingredients like beef brisket, which he prepares in a variety of ways – smoked, grilled, sous-vide, or slow-cooked. His cooking style focuses on freshness, innovation, and simplicity, aiming to combine traditional Balkan flavors with modern gastronomy techniques.

For those with dietary preferences, Chef Matta recommends the Shopska salad and Fattoush salad for a lighter, healthier meal. His personal favorite? The mixed deli platter, of course, which he describes as a must-try for anyone visiting Merak.

Final Thoughts: Merak is a Must-Visit for Meat Lovers

Merak offers a unique Balkan dining experience in the heart of Dubai. Its simple, authentic concept is a breath of fresh air in a city dominated by experimental gastronomy. Whether you’re a meat lover or someone eager to explore the traditional flavors of the Balkans, Merak offers an unforgettable meal steeped in history, culture, and flavor.

Contact Information: Merak is located in the DoubleTree by Hilton, JBR – The Walk, Dubai. It’s open daily from noon to 1am on Mondays, noon to midnight Tuesday to Thursday, noon to 3am on Fridays and Saturdays, and noon to midnight on Sundays. To make a reservation, call 04 325 1660.