Meet the most innovative beverage at Gulfood 2023 - Tea in Citrus
- Feb. 22, 2023
- FMCG HORECA BUSINESS
Fruit tea just got a complete makeover with Tea in Citrus — probably the most elaborately created cuppa ever.
Vietnamese company Fresh Juice Tea was awarded the Best Beverage Product award during the Gulfood Innovation Awards this year — and for good reason. Unlike traditionally–created fruit tea, this particular tea is like no other in the market.
“Fruit teas are traditionally made from mixing tea with dried fruits, but JuicyTea is not the same, it’s an innovative product where the tea is soaked with the fruit juice,” said Helene Singh, key account manager at Fresh Juice Tea.
Explaining the process for producing 'Tea in Citrus' in detail, her colleague Paloma Stein, key account manager, said that the amount of fruit used is 10 times the tea.
“We use, for example, 1kg of tea and 10kg or fruit in the production. Ginger, for instance, is cut into small slices and is then mixed to allow it to release the juices, and is then left to soak with the tea leaves,” she explained, adding that it’s important that every tea leaf is soaked with the juices. The ginger and tea are then separated before drying and then mixed together again with fruits and herbs for a more intense flavour.
But the process does not end here. The tea mixture is then stuffed into cored oranges, which come from the highest mountains of Vietnam, and they are then baked in an oven, explained Stein.
“Through the baking process, the oranges shrink to half their size, in the process releasing their citrusy orange flavour into the tea. A few drops of natural oils like lime, orange or bergamot are also added,” she said.
The 'Tea in Citrus' is then wrapped individually, but the aroma is so intense that it can be smelled through the wrapping.
When preparing the drink, said Stein, the tea is steeped into hot water, but a few pieces of the citrus can be added for an extra zesty note.
This tea has been produced in Russia and is doing very well, said Stein, adding that this is the first time it is being introduced to the UAE.
“We plan to introduce our products everywhere. Russia is a very big tea-drinking nation, and they are very particular. They are tired of ‘normal’ tea and so we offered something new, innovative and experimental,” she said.
The ingredients for the tea are mostly from Vietnam, she explained, and they are all natural with no added chemicals, sugar or flavour enhancers.