Maristo Hospitality and German Doner Kebab Sign Master Franchiser Agreement
- Jan. 12, 2023
- FMCG HORECA BUSINESS
Maristo Hospitality, a rapidly expanding hospitality company, has acquired nine German Doner Kebab locations in the UAE. The organization will oversee the operations of the fast-casual food company when it opens additional locations. Throughout December 2022, a formal contract was signed, establishing Maristo Hospitality as the master franchisee for the brand in the area.
The signing ceremony took place in the presence of Imran Sayeed, Group CEO of GDK International (left), and Gaurav Arora, CEO of Maristo Hospitality (right).
Maristo Hospitality has developed its presence in QSR, dark kitchen, and casual dining since 2021. As a master franchisee, Maristo Hospitality will assume responsibility for nine German Doner Kebab restaurants in Dubai and Abu Dhabi and has committed to growing to 25 sites, including brick-and-mortar and cloud kitchens, over the next several years.
German Doner Kebab employs an open kitchen approach in all of its locations and prides itself on its unwavering commitment to quality, from the premium lean meat imported from Germany to the daily-prepared trademark sauces. Maristo Hospitality will also source crucial components, such as Turkish-style bread and fresh vegetables, from Dubai-based vendors in order to keep its renowned taste and quality.
Since its start in 1989, German Doner Kebab has become one of the fastest-growing casual dining businesses due to its creative approach to classic kebab. We are thrilled to include such a beloved and well-known brand into our operational arm and to retain its high-quality cuisine, exceptional dining experience, and great service. This new business aligns with our objective of fostering the sustainable growth of numerous companies. With our extensive expertise and success with other F&B concepts, such as Popeye's, Ralph's Kitchen, and Sisi's Eatery, we will continue the history of German Doner Kebab and propel its growth across the area." said Maristo Hospitality's Chief Executive Officer, Gaurav Arora.
Imran Sayeed, Group Chief Executive Officer of GDK International, said, "The United Arab Emirates pioneered our very first brick-and-mortar store, and we have been functioning in the country for 10 years. Our relationship with a F&B specialist such as Maristo Hospitality is a key milestone for our expansion in this market and enhances the dining experience for our consumers."
From its European roots, GDK has achieved quick worldwide development and success by increasing the quality, freshness, and diversity of its popular takeout, all while providing a better dining experience. Through this agreement, Maristo Hospitality intends to further enhance the guest experience.