Mānuka Mastery: A Digital Series for Global Retailers and Health Professionals

A new digital series, Mānuka Mastery, has launched, offering a comprehensive guide to understanding the uniqueness and value of New Zealand’s prized mānuka honey. This innovative training series is already reaching thousands of retailers, wholesalers, and health professionals across the world, helping them grasp what makes mānuka honey stand out in the booming natural health food sector, which is worth an impressive $750 billion globally.

Why Mānuka Honey is So Special

Mānuka honey has long been cherished for its health benefits, with many people turning to it for its antibacterial, anti-inflammatory, antioxidant, and immune-boosting properties. Mānuka Mastery takes participants through eight engaging video modules, diving into the history, scientific discoveries, and health benefits of this remarkable honey.

The training series takes learners on a journey, starting with the 1,000-year history of the mānuka tree in Aotearoa, New Zealand. From there, the series explores the discovery of mānuka honey's health benefits, along with the modern scientific research that supports its bioactive properties. By completing the training, participants gain a deeper understanding of how the honey is produced, its benefits, and how to educate consumers about its quality.

Learning Made Easy

Each of the eight video modules is brief, informative, and easy to digest, ensuring that the course is accessible to a wide range of professionals. At the end of each video, participants are asked to answer a few questions to reinforce their learning. Once all modules and a final test are completed, participants receive certification as New Zealand Mānuka Honey Specialists, empowering them to better assist consumers and promote the honey’s high value and unique health benefits.

The Mānuka Mastery series highlights key aspects of mānuka honey, especially its antibacterial and antioxidant properties. As demand for natural health products continues to rise, understanding these properties will help industry professionals position mānuka honey more effectively on shelves and in stores. It also provides tools to navigate any confusion customers may have when shopping for this premium product.

A Collaborative Effort

Mānuka Mastery is the result of a cross-industry collaboration, bringing together the UMF™ Honey Association (UMFHA), licensed export partners, the Mānuka Charitable Trust, independent laboratories, beekeepers, the University of Waikato, and retail industry partners. This broad collaboration ensures that the series delivers accurate, up-to-date information and helps support the global growth of the mānuka honey category.

The course first launched in the United States and is set to expand to other international markets soon, making it a valuable tool for any retailer, wholesaler, or health professional involved with this growing sector.

Become a Mānuka Honey Expert

By completing the Mānuka Mastery series, participants not only become well-versed in the history and science of mānuka honey but also gain certification that can help build consumer trust. As the demand for UMF™ certified mānuka honey continues to rise worldwide, this digital training series is the perfect resource for ensuring that the product is represented accurately and enthusiastically by professionals in the field.

To learn more and join the growing community of certified Mānuka Honey Specialists, visit the official Mānuka Mastery platform today. Whether you're in retail, wholesaling, or the nutritional health sector, this series is designed to help you maximize your knowledge and boost sales in this exciting and fast-growing category.