Majans’ New Snack Range Lands in Woolworths: A Taste of South Asia

  • Feb. 1, 2025
  • FMCG HORECA BUSINESS
Majans’ New Snack Range Lands in Woolworths: A Taste of South Asia

Get ready to satisfy your snack cravings with the latest launch from Majans! The Australian-owned company is bringing a taste of South Asia to your local Woolworths with its new Desi Snacks range under the Bhuja brand. This exciting new line of street-style snacks features three irresistible varieties: Aloo Bhuja, Murukku, and Papdi Gathiya, all packaged in convenient ‘Tear’n’Share’ bags.

Here’s a closer look at what’s in store:

  1. Aloo Bhuja – A delicious plant-based noodle snack, Aloo Bhuja is free from artificial colours and flavours, and it’s also certified gluten-free! Perfect for those who want a crunchy snack that’s both light and satisfying.

  2. Murukku – This snack is sure to delight with its crunchy texture and an aromatic blend of spices and chilli. It’s the perfect combination of heat and flavor for those who enjoy a little kick in their snack.

  3. Papdi Gathiya – For those who prefer a crispy, golden snack, the Papdi Gathiya will hit the spot. These chips are packed with a spicy, fragrant blend of spices that make each bite more enjoyable than the last.

What’s even better is that these snacks come in a ‘Tear’n’Share’ bag, making them ideal for sharing with friends or family, or simply enjoying on your own.

Majans, which has been a staple in the Australian market since 1960, has a rich history of creating flavorful products for snack lovers. Last year, the brand introduced Air Fries, a plant-based variant of its popular Infuzions range, continuing its commitment to offering more plant-based, allergen-friendly options.

The Desi Snacks line is the latest example of Majans’ dedication to bringing authentic South Asian flavors to the Australian market. Whether you’re looking for a quick snack or something new to add to your pantry, these snacks are sure to spice up your snack game.

So, next time you’re at Woolworths, be sure to check out the new Bhuja Desi Snacks range and discover your new favorite treat!

What’s your favorite snack from Bhuja’s new range? Let us know in the comments below!