Maggie Beer Group Sees Strong Revenue Growth with Gift Hampers
- Feb. 27, 2025
- FMCG HORECA BUSINESS

Maggie Beer Holdings, a well-known gourmet foods group, has reported significant growth in its top-line revenue for the half-year period ending December 31. While the company saw a notable increase in sales, the bottom-line performance showed mixed results. The surge in revenue was primarily driven by strong sales of its core products, which increased by 6%, and the ever-popular gift hampers, which rose by 5%.
Revenue and Sales Growth: A Positive Outlook
For the half-year period, Maggie Beer recorded $54.4 million in sales, marking a $2.9 million increase compared to the same period last year. This growth was primarily attributed to higher demand for the company's core products and an increased appetite for gift hampers. The gourmet food brand is seeing more customers turning to its premium food offerings, reflecting broader consumer interest in high-quality and indulgent food experiences.
Improved Gross Margin Despite Falling EBITDA
Gross margin showed an improvement during the period, increasing to $27.7 million, up from $26.2 million in the prior year. This was a positive sign that the company is managing its costs effectively while increasing sales. However, EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortisation) declined from $3.6 million last year to $3 million this year, indicating some challenges in operational efficiency and cost management.
Cost-Saving Strategies in Focus
Chairman Mark Lindh highlighted that while top-line growth is strong, the company remains focused on driving cost reductions to improve profitability. The company aims to reduce operational costs by $3.5 million to $4 million annually through streamlined operations, improved margin management, and better oversight of inventory and overheads.
"Operationally, the company is making significant strides in key financial metrics, including sales growth, inventory reduction, and working capital management," said Lindh. These efforts are expected to help the company continue on its growth trajectory while managing costs more efficiently.
Continued Focus on Cost-Saving and Operational Efficiency
As part of its ongoing efforts to improve its financial performance, Maggie Beer has set a target for annualized gross margin savings of $1.5 million and aims to achieve savings in the cost of doing business between $2 million and $2.5 million. These initiatives are expected to boost earnings in the short and long term, without compromising the company’s ability to continue driving revenue growth.
Positive Outlook for Paris Creek Farm
Notably, the company’s subsidiary, Paris Creek Farm, has also shown improved financial performance, with better gross margins and enhanced operating cash flow following changes made during the half-year period. Paris Creek Farm’s turnaround further strengthens Maggie Beer's overall financial outlook, contributing positively to the group’s long-term prospects.
Looking Ahead: Focus on Profitability and Growth
Looking to the second half of the year, Maggie Beer will continue focusing on its cost-reduction initiatives, aiming to deliver targeted annualized cost savings of up to $4 million. The company remains optimistic about its ability to maintain strong revenue growth, driven by continued demand for its premium food products, while improving profitability through operational efficiencies.
In summary, while the company’s bottom-line results may not be as strong as its top-line growth, Maggie Beer’s commitment to streamlining operations and driving cost savings positions the company for continued success. As the business moves into the second half of the year, the focus will be on balancing revenue growth with profitability, ensuring long-term success for the gourmet food brand.
Stay tuned for more updates as Maggie Beer works towards reaching its financial goals while continuing to delight consumers with its high-quality products.