Louis XIII Cognac Partners With Ultra-Luxurious Hotels OWO, Grantley Hall, and The Dorchester
- Dec. 11, 2023
- FMCG HORECA BUSINESS
Louis XIII Cognac, renowned for its exceptional quality and heritage, has taken its luxury experience to new heights through exclusive partnerships with some of the world's most sophisticated hotels. As one of the most esteemed cognac brands, a miniature bottle of Louis XIII at the brand's Harrods boutique in London, the world's first, commands a staggering £800 ($1,000) for a 5cl bottle, reflecting its blend of 1,200 different eaux-de-vie and a rich heritage dating back to 1874.
Despite the already premium price tag, the cost has seen a 14% increase from £700 since the opening of the Harrods unit in the summer of 2022. Louis XIII epitomizes the French art de vivre, offering a level of desirability that few products can match.
While the brand places significant importance on its heritage, it has chosen to showcase its luxury lifestyle essence through strategic collaborations with hotels known for their sophistication and style. A notable example is the recent partnership with the newly inaugurated Raffles London at The OWO in Whitehall, marking the first Raffles property in the U.K. At the Guards Bar within Raffles London, patrons can indulge in the unparalleled experience of savoring Louis XIII by the glass, served from a rare six-liter Mathusalem—the first of its kind at any location globally.
This exclusive collaboration reflects Louis XIII's commitment to offering a unique and opulent lifestyle experience, further establishing its position as a symbol of luxury and refinement in the world of cognac.