Khoya Mithai Expands Internationally with New Boutique in Dubai Hills Mall

Khoya Mithai, a brand celebrated for its handcrafted Indian sweets, has made a significant leap onto the international stage with the opening of its first retail store outside India. Situated in the bustling Dubai Hills Mall, this 1,500 sq. ft. boutique introduces the brand’s traditional Indian sweets to a global audience.

Why Dubai?

The decision to expand into Dubai is rooted in the city’s multicultural environment and its appreciation for refined culinary experiences. Sid Mathur, Founder and Director of Khoya Mithai, expressed his enthusiasm: “We’ve always believed Khoya has the potential to connect with a global audience while keeping the essence of Indian tradition alive. This store is a stepping stone to more international ventures, and Dubai is the ideal starting point.”

A Taste of Tradition

The Dubai boutique features Khoya’s signature range of mithais alongside a selection of teas, nuts, and mukhwas. In an exciting addition, the brand plans to launch an in-store café following Diwali, offering customers a chance to savor their sweets in a relaxed, inviting atmosphere.

Designed with a minimalist aesthetic, the store emphasizes Khoya’s commitment to quality and traditional presentation. The elegant decor ensures that the delightful sweets take center stage, showcasing the brand’s dedication to fine craftsmanship.

Catering to Local Tastes

Khoya’s offerings align perfectly with Dubai’s diverse market. Ingredients such as nuts, dates, honey, and milk are not only popular in the UAE but are also cherished by the Emirati community. The upcoming café menu will feature local-inspired items, including the brand’s signature chaat with a twist of pomegranate molasses.

Looking Ahead

With this successful launch, Khoya Mithai is not stopping here. The brand has ambitious plans for further expansion, with a second store expected to open in the UAE by mid-next year. Each new location aims to bring Khoya’s artisanal mithai to a broader international market, sharing the rich culinary traditions of India with the world.

As Khoya Mithai continues to grow, it remains committed to delivering the authentic taste of India, one sweet treat at a time. If you’re in Dubai, be sure to visit their new boutique at Dubai Hills Mall and indulge in the delightful world of handcrafted mithai!