Joe & The Juice is now in Abu Dhabi

In addition to building a new location in Dubai, at Dubai Fesitval City Mall, Joe and The Juice will also open one in Abu Dhabi's Yas Mall in April. It indicates that out of a total of 10, Veda Inc. and its subsidiary Lavoya Restaurant Group have launched seven stores in the UAE in the past six months.

The newest Dubai location will open five days after the opening of the Abu Dhabi location on April 15. Co-founded by F&B leader Walid Hajj and Fahad Al Hokair, a Saudi entrepreneur, VEDA Holding specialises on fashion, retail, real estate and F&B.

Hajj, CEO of Lavoya Group, stated the following when the agreement with Joe & The Juice was initially made public: "Our merger with Joe & The Juice is a meeting of two labels that represent the same principles and ethos on many levels. Lavoya is a high-end storefront operator that focuses on bringing a diversified portfolio of intriguing brands and cutting-edge culinary services to the GCC restaurant market. We are constantly searching for foreign franchises, forming new alliances, expanding into new regions, and establishing chains of eateries with a focus on serving customers.

Joe & The Juice, which has 300 locations spread across 16 countries after starting with one juice bar in Copenhagen, is implementing a quick expansion strategy. The chain now intends to grow by a factor of two.