Jim’s Group Launches Jim’s Lager: The Perfect Beer for Summer

As the holiday season approaches, Jim’s Group, the iconic Australian franchising powerhouse, is stepping into the world of brewing with the launch of its very own beer. Introducing Jim’s Lager, a full-strength beer with a 4.2% alcohol content that’s set to be the go-to beverage for Aussies this summer.

A Refreshing Addition to the Jim’s Range

After the success of their limited-edition mid-strength beer in 2022, Jim’s Group has now gone all in, delivering a crisp and refreshing lager that’s perfect for unwinding after a long day. Joel Kleber, head of marketing at Jim’s Group, shared his excitement about the new product: “Our new Jim’s Lager is the perfect way to finish off your lawn,” he said. “Who doesn’t like throwing down a coldie after a workout in the yard? It’s such an Aussie thing to do.”

The launch of Jim’s Lager marks a new chapter for the franchise, which is already known for its wide range of services. Now, with their own beer, they’re giving Australians another reason to enjoy their summer weekends.

Available Nationwide

Jim’s Lager is now available in select stores, including Dan Murphy’s and BWS in Sydney. For those who prefer the convenience of shopping online, the lager is also available nationwide via Dan Murphy’s online store and Bondi Beer’s website, making it easy to grab a pack before the weekend BBQ or a festive gathering.

The beer is available in both four-packs and 24-can slabs, giving you plenty of options whether you're hosting a small get-together or stocking up for a large summer celebration.

The Aussie Way to Relax

Whether you’re finishing up some lawn maintenance, relaxing by the pool, or gathering with friends and family for a summer feast, Jim’s Lager promises to be the perfect companion. With its easy-drinking quality and refreshing taste, it fits right into the laid-back Aussie lifestyle that Jim’s Group champions.

As the weather warms up and the holiday season kicks into full swing, Jim’s Lager is poised to become a new favourite for many Australians. Keep an eye out for this refreshing brew and get ready to enjoy a cold one with your mates.

Get Your Hands on Jim’s Lager Today!

For a limited time, you can find Jim’s Lager in Dan Murphy’s, BWS, and Bondi Beer online. So, grab a pack or slab before it’s gone—this is the kind of beer you’ll want to have in your fridge this summer.

Whether you’re enjoying a backyard barbecue, chilling out after a workout, or just relaxing with friends, Jim’s Lager is the perfect way to enjoy your downtime this festive season. Cheers to that!