Introducing Le Nouveau Coq: Bespoke Hospitality Supplies by Frescura S.p.A.

  • Feb. 10, 2024
  • FMCG HORECA BUSINESS
Introducing Le Nouveau Coq: Bespoke Hospitality Supplies by Frescura S.p.A.

Frescura S.p.A., a longstanding commercial enterprise with over 80 years of experience, specializes in wholesale distribution of products tailored for the hotel and restaurant industry (Ho.Re.Ca.), household goods, home products, gift items, garden products, and toys. In 2014, it embarked successfully into the realm of professional hotel supplies, introducing its own bespoke brand, Le Nouveau Coq.

The Le Nouveau Coq brand embodies uniqueness, sophistication, and originality, catering to the discerning tastes of chefs, restaurateurs, and catering agencies aspiring to distinguish themselves. More than mere tableware, Le Nouveau Coq offers a form of art - a sensory experience that transcends objects and fosters a harmonious relationship between food and dining accouterments.

The brand's repertoire includes an array of porcelain, melamine, glassware, and more, meticulously designed to enchant diners and address the demands of the Ho.Re.Ca. sector.

Le Nouveau Coq specializes in premium porcelain and melamine, available in both classic white and vibrant hues. Its dedicated team continually monitors market trends and solicits feedback from patrons to refine its offerings. From innovative shapes to traditional forms, from striking colors to timeless palettes, Le Nouveau Coq's portfolio ensures a seamless blend of style and functionality.

Echoing the sentiments of Frescura S.p.A.'s purchasing manager, the company takes pride in the journey of Le Nouveau Coq, celebrating its evolution and market acceptance. Every creation, be it a simple pasta bowl or an intricate serving platter, is a testament to the brand's commitment to excellence.

Looking ahead to 2025, Frescura S.p.A. anticipates showcasing Le Nouveau Coq at the Host fair for the sixth consecutive year. This international platform serves as a pivotal opportunity to expand the brand's global footprint beyond its current markets in Italy, Germany, Belgium, Croatia, and other European nations.

With aspirations to forge new partnerships worldwide, Frescura S.p.A. remains steadfast in its pursuit of innovation and excellence, poised to introduce fresh offerings and captivate audiences at the upcoming Host fair.


Frescura S.p.A., a longstanding commercial enterprise with over 80 years of experience, specializes in wholesale distribution of products tailored for the hotel and restaurant industry (Ho.Re.Ca.), household goods, home products, gift items, garden products, and toys. In 2014, it embarked successfully into the realm of professional hotel supplies, introducing its own bespoke brand, Le Nouveau Coq.

The Le Nouveau Coq brand embodies uniqueness, sophistication, and originality, catering to the discerning tastes of chefs, restaurateurs, and catering agencies aspiring to distinguish themselves. More than mere tableware, Le Nouveau Coq offers a form of art - a sensory experience that transcends objects and fosters a harmonious relationship between food and dining accouterments.

The brand's repertoire includes an array of porcelain, melamine, glassware, and more, meticulously designed to enchant diners and address the demands of the Ho.Re.Ca. sector.

Le Nouveau Coq specializes in premium porcelain and melamine, available in both classic white and vibrant hues. Its dedicated team continually monitors market trends and solicits feedback from patrons to refine its offerings. From innovative shapes to traditional forms, from striking colors to timeless palettes, Le Nouveau Coq's portfolio ensures a seamless blend of style and functionality.

Echoing the sentiments of Frescura S.p.A.'s purchasing manager, the company takes pride in the journey of Le Nouveau Coq, celebrating its evolution and market acceptance. Every creation, be it a simple pasta bowl or an intricate serving platter, is a testament to the brand's commitment to excellence.

Looking ahead to 2025, Frescura S.p.A. anticipates showcasing Le Nouveau Coq at the Host fair for the sixth consecutive year. This international platform serves as a pivotal opportunity to expand the brand's global footprint beyond its current markets in Italy, Germany, Belgium, Croatia, and other European nations.

With aspirations to forge new partnerships worldwide, Frescura S.p.A. remains steadfast in its pursuit of innovation and excellence, poised to introduce fresh offerings and captivate audiences at the upcoming Host fair.