Hyatt Acquires Me and All Hotels Brand, Eyes Expansion Across Europe and Beyond
- July 2, 2024
- FMCG HORECA BUSINESS

Hyatt Hotels Corporation has made a strategic move to further its presence in Europe by acquiring the me and all hotels brand from Lindner Hotels AG. This acquisition, announced today, positions the lifestyle brand for significant growth across Europe and potentially other global markets. This development builds on the strategic collaboration between Hyatt and Lindner initiated in 2022, which successfully expanded Hyatt’s brand footprint in Germany and Europe.
The integration of Lindner Hotels & Resorts and me and all hotels into the World of Hyatt loyalty program was a pivotal step in this collaboration. With the acquisition, me and all hotels, previously a nested brand within Hyatt’s JdV by Hyatt brand, will become a standalone brand within Hyatt’s global lifestyle portfolio. This portfolio has seen remarkable growth, with room numbers quintupling between 2017 and 2023.
Since its inception in 2016 as the urban lifestyle sister brand of Lindner Hotels & Resorts, me and all hotels has established a notable presence. The brand currently operates six hotels with over 1,000 rooms in prime city locations across Germany, all of which are now part of Hyatt’s inventory. The brand’s pipeline is robust, featuring a mix of conversions and new builds in key cities such as Berlin, Hamburg, Leipzig, and Stuttgart. These new hotels are slated to open between 2024 and 2026, with additional development deals in various stages of negotiation for locations outside of Germany.
The acquisition is set to bolster Hyatt’s upscale lifestyle space, thanks to me and all hotels’ conversion-friendly development model and strong guest satisfaction ratings. This positions the brand for rapid expansion across Europe and beyond.
“The Lindner team has built an incredible brand with me and all hotels, and we believe the brand has great potential for expansion across Europe and other global markets,” said Felicity Black-Roberts, SVP Development EAME, Hyatt. “Our collaboration with Lindner was a significant step forward for our distribution in the EAME region, expanding our brand footprint and offering many new locations to our 46 million World of Hyatt members. We look forward to driving further growth for Hyatt’s lifestyle portfolio with me and all hotels – together with Lindner as well as other development partners and franchisees, across Europe and beyond.”
Arno Schwalie, Chief Executive Officer of Lindner, expressed similar enthusiasm. “We are thrilled to deepen our successful collaboration and shift into high-growth gear for me and all hotels, backed by Hyatt’s global distribution engine. The combination of the successful work we have done to launch and position the brand in Germany, its vibrant pipeline, and the potential for growth as part of Hyatt makes us confident that what has become a beloved lifestyle brand in Germany will soon shine on the global stage.”
Me and all hotels are known for their prime city locations, urban design, cutting-edge technology, and vibrant public spaces. They cater to city and business travelers as well as urban locals, fostering social interaction and productive co-working environments. The hotels offer unique experiences through collaborations with local heroes in gastronomy, music, art, and start-ups, featuring pop-up kitchens, diverse events, and sustainable products.
As Hyatt continues to expand its lifestyle portfolio, the acquisition of me and all hotels marks a significant milestone, promising exciting growth and new opportunities for travelers seeking unique and memorable experiences.