How Qatari catering company Estithmar Holding is breaking new ground

In Qatar's hospitality and catering industry, Elegancia Catering has quickly made a name for itself. The Estithmar Holding Q.P.S.C. subsidiary has established a reputation for quality, innovation, and customer-centricity in a short period of time.

Dr. Youssef El Habbal, COO, and General Manager Ramy El Sayah discuss the company's expansion objectives and noteworthy accomplishments in a joint interview with Caterer Middle East.

What distinguishes Elegencia Catering?

First of all, our services' breadth and capability allow us to run as efficiently as possible, stated Ramy. Our state-of-the-art kitchens can create up to 250,000 meals a day, making them the largest in Qatar. We are dedicated to maintaining the highest standards of cleanliness and sanitation in all areas, including infrastructure, food processing units, cleaning, maintenance, staff, machinery, and equipment.

These criteria are meticulously measured with the help of trustworthy scientific techniques, which improves our effectiveness and dependability as a service provider.

Moreover, our success is greatly influenced by our abundance of experience. Elegancia Catering provides a broad range of consulting services covering different aspects of business management. This includes advice on designing kitchens and food service outlets, making sure that the arrangement and style satisfy both aesthetic and functional standards. Additionally, we provide Conceptualization and Brand Development support to help firms establish a unique and captivating brand.

According to Dr. Youssef, Elegancia Catering distinguishes itself by creating personalised menus for every customer and bringing a modern, global touch to the art of food preparation and catering in Qatar. We guarantee a delicious and authentic flavour profile in every dish since our chefs, who have received international recognition, are skilled in over 15 different cuisines, including Pan-Asian, Turkish, Filipino, European, American, and Middle Eastern. Our dedication to using the best ingredients possible creates the foundation for unmatched culinary experiences.

Moreover, Elegancia Catering considers ethical sourcing and sustainability to be essential elements of our culinary operations. Our practise of using foods that are cultivated locally demonstrates our dedication to the health of the environment and the well-being of the community. In line with Qatar's aspirational sustainability goals, we take pride in promoting sustainable practises and actively engage in occasions like the Horticultural Expo 2023. This demonstrates our commitment to environmental awareness and activities, guaranteeing a future that is healthier and greener.

Finally, we demonstrate our dedication to providing a safe, sustainable, and ethically sourced culinary experience through our adherence to HACCP and ISO 22000 accreditation, compliance with Qatar Municipality rules, and ongoing improvements in accordance with Environmental Health and safety standards. This guarantees our team's and our clients' peace of mind.

Which fascinating projects are you working on right now?

"Our commitment to culinary excellence and customer satisfaction drives us to invest in cutting-edge culinary technologies," Dr. Youssef stated. This guarantees that our catering services, which we provide to prestigious events, government gatherings, healthcare facilities, corporate businesses, and sports organisations, always maintain the highest calibre.

Elegancia Catering has significantly entered the hospital catering market as part of our diversification plan, as seen by our partnership with The View Hospital, which is affiliated with Cedars-Sinai. This cutting-edge medical facility demonstrates our unwavering commitment to providing the healthcare industry with comprehensive, superior catering services. Aiming to meet the highest international quality standards, we have meticulously created a nutrient-rich cuisine, all the while acknowledging the critical role that nutrition plays in the health and recovery of our patients.

"This year, we also made significant progress by expanding into high-end catering and introducing 'Voila,'" GM Ramy continued. Thanks to its specialised knowledge, Voila can provide a wide variety of both indoor and outdoor catering choices that can be tailored to suit different types of events and yet result in delicious food. We also unveiled the luxurious Equestrian ballrooms, which are intended to accommodate a variety of events, such as weddings and special occasions. This highlights our steadfast dedication to providing outstanding services and crafting unforgettable experiences in a variety of event environments.

"We are excitedly looking forward to the opening of two new hospitals in 2024. It is planned for the Korean Medical Centre in Qatar to open before the end of the year. Additionally, as part of our 2024 corporate expansion goal, we're starting a promising entry into the Saudi market.

Which of your past experiences make you the happiest?

Dr. Youssef declared: "We are honoured to be the nation's trusted culinary partner for numerous government departments and agencies. Meeting the nutritional needs of athletes is the primary emphasis of the sports industry, which is one of the industries with particularly unique specifications and demands.

Elegancia Catering received a distinguished certificate of distinction this year from the Supreme Committee for Delivery and Legacy for their outstanding performance during the FIFA World Cup Qatar 2022. More than 3,000,000 meals were served by Eleganica Catering that season between Al Bayt Stadium, the Accor "Qatar Global Sports Event 2022 Project," and Security Support Services.

"It is also important to emphasise that our team's provision of over 200,000 meals at Al Bayt Stadium during the 2021 Arab Cup, in conjunction with our steadfast dedication to providing personalised and superior service, has further established us as a prominent global participant in the catering sector."