HostMilano 2023 Consolidates as a Global Hub able to Anticipate Innovation in Hospitality
- Oct. 23, 2023
- FMCG HORECA BUSINESS

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Over 180K professionals, more than 42% of them international from 166 countries; in addition to Europe, they came mostly from North and South America (1 in 10), the Gulf countries and Asia (1 in 5)
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High quality was the main feature of the more than 700 highly profiled hosted buyers and spontaneous buyers, represented by corporate decision-makers with high spending power
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An edition under the sign of preference for the experiential, as social media numbers also confirm: over 1.4M impressions for #HostMilano on Instagram
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Here, companies are able to preview innovations that meet the demands of evolving markets: according to research by TradeLab, 51% of Italians are ready to return to out-of-home spending, and 66% give more importance to the experience than to food and drink alone