Good Glamm Takes 4 Brands Offline In Foreign Marketplaces.

The founder of Good Glamm, Darpan Sanghvi, stated that the company will introduce four of the beauty brands that it has recently acquired to international markets. These four brands are Sirona, The Moms Co., St. Botanica, and Organic Harvest. In the beginning, these four brands will be sold in large stores such as Carrefour, Lulu Mall, and BabyShop in Dubai, Qatar, and Saudi Arabia.

This move is consistent with Good Glamm’s desire to compete with established FMCG businesses, many of whom have been moving their D2C, or direct-to-consumer, products, which are solely available online, to physical retail in recent months.

Next month, the natural beauty and feminine hygiene brands Sirona and The Moms Co., which creates products made from natural ingredients, will begin to be sold at Carrefour and Lulu Mall. St. Botanica and Organic Harvest will follow in their footsteps shortly after that.