Flavored Beverages and Spirits Infused with Indian Ingredients Set to be Winter Season's Trend
- Dec. 15, 2023
- FMCG HORECA BUSINESS
With the festive season approaching in various regions of India, a notable shift is anticipated in the beverage industry. The ongoing pandemic has led consumers and enthusiasts to utilize their available time to experiment with diverse beverage choices, contributing to a revived interest in flavored drinks and spirits that showcase indigenous Indian ingredients.
According to insights from The Godrej Foods Trends Report 2022 - Collector's Edition, as families opt to spend meaningful moments together at home during this season, there is an expected resurgence in the enjoyment of selecting beverages and spirits that incorporate distinct Indian elements. The report underscores the dynamic landscape of Indian beverages, both in-home settings and when dining out. The discussions surrounding beverages have been captivating, encompassing Indian wine making its mark on the global stage, the craft beer revolution, the growth of non-alcoholic drink options, the continuous rise of Indian spirits, and the remarkable evolution of Indian coffee into its fourth wave. The future promises even more excitement, with a strong emphasis on a made-in-India spirit that is poised to thrive in the coming years.