FHA-FOOD & BEVERAGE Returns with New Pavilions and a focus on Food Sustainability.
- April 6, 2023
- FMCG HORECA BUSINESS
This year, FHA-Food & Beverage will bring together one of Asia's largest collections of Food and Beverage (F&B) industry exhibitors from around the world at the Singapore EXPO from April 25 to April 28, 2023. The trade exhibition will be uniquely supplemented by daily seminars, the Alternative Protein Asia Seminar Programme, and competitions showcasing industry talent. This event aims to facilitate connections between F&B professionals from around the world as they expand into new markets in the region.
Exhibitors have shown overwhelming interest in FHA-Food & Beverage 2023, which aims to add an even more intriguing lineup, a new feature zone, and new pavilions to the show. This year's edition will feature more than 50 national pavilions and 1,500 exhibitors from 70 nations. The event is also excited to greet the China Pavilion, which will be returning to Singapore for the first time since the pandemic. The enormous trade event, spanning EXPO Halls 3 to 6, is anticipated to attract more than 40,000 attendees to the exhibition and seminars.
"The response to this year's event has been overwhelming, despite the fact that it occurred so soon after the 2022 edition, which was held in September and was delayed due to the COVID-19 pandemic. This is evidence of the FHA-Food & Beverage event's popularity and its ability to attract attendees from all over the globe. We believe that this event will contribute significantly to the growth of the food and beverage industry in Asia, thereby enhancing business opportunities for all." Ian Roberts, Vice President of Informa Markets Asia.
Developing All-Inclusive Strategies for Global Food Problems
The FHA Seminar, which aims to generate meaningful discussion on food trends, sustainability issues, and technological innovation as strategies to mitigate existing problems in the F&B industry, is one of the primary attractions of the trade show. In an effort to create a more inclusive marketplace for the food and hospitality industries, there will be presentations from industry representatives, eco-organizations, and research institutes on Asia's ever-changing Halal food scene, sustainability initiatives to reduce food waste, and discussions on how agritech and aquaculture can be used to create a secure food future.
Alternative Proteins: Our Future Food Solution?
With alternative proteins emerging as an innovative solution to food security issues, the event aims to highlight it to Asian audiences through the Alternative Protein Asia (APA) feature area, where leading industry innovation trends in the alternative protein sector will be exhibited in a specialised exhibition zone. In addition, the event will feature a Tasting Bar where exhibitors will offer attendees the chance to sample their alternative protein products. In addition, the event will feature a Start-up Village and an Alternative Protein Asia Seminar, in which leading manufacturers, investors, and thought-leaders will share insights and updates on the current landscape, business strategies, and opportunities in Asia's alternative protein sector in order to unlock a sustainable food future.
Talent Recognition in the F&B Industry
FHA-Food & Beverage 2023 will also feature two major competitions, the inaugural FHA Beer Awards and the Young Talents Escoffier, in an effort to recognise talents in the thriving F&B industry. The brand-new FHA Beer Awards aims to highlight the diversity and creativity of the brewing scene by recognising the efforts of brewers from around the world in 10 categories, such as IPA, Wheat, Experimental Beers, and more. Young Talents Escoffier, meanwhile, aims to recognise young culinary talents under the age of 25 through a series of competitions held from April 25 to April 27, 2023, in the kitchen or service categories.
FHA-Food & Beverage 2023 aims to serve as the main business platform that enables the future of the food and beverage industry in Asia and beyond through its exciting lineup of exhibitors, feature zones, seminars, and competitions. The trade show aims to unite the global culinary and hospitality community in a variety of ways, leaving no one behind.