Dex Squared and Absolute Hotel Services Forge Partnership for AHS MEA

  • April 26, 2024
  • FMCG HORECA BUSINESS
Dex Squared and Absolute Hotel Services Forge Partnership for AHS MEA

Dubai-based Dex Squared and international hospitality group Absolute Hotel Services (AHS) have inked a strategic deal to establish a joint venture, AHS Middle East & Africa (AHS MEA). This collaboration marks a significant milestone in the region's hospitality landscape, ushering in a new era of branded properties and unparalleled guest experiences.

A New Chapter in Hospitality

AHS MEA emerges as a dynamic entity poised to operate and develop AHS-branded hotels across the Middle East and Africa. Leveraging Dex Squared's extensive regional knowledge and AHS's diverse portfolio, including renowned brands like Eastin Grand Hotels & Resorts and U Hotels & Resorts, AHS MEA aims to set new standards of excellence in hospitality.

Fusion of Expertise

The partnership combines Dex Squared's innovative management approach with AHS's proven track record in hotel management. This synergistic collaboration brings forth a powerhouse of industry expertise, paving the way for strategic growth and expansion opportunities.

Vision and Strategy

Kevork Deldelian, CEO of Dex Squared and Managing Director of AHS MEA, expresses enthusiasm for the venture, emphasizing its alignment with their vision of hospitality excellence and growth strategy. Jonathan Wigley, CEO of AHS and President of AHS MEA, echoes this sentiment, highlighting the strategic significance of expanding AHS's presence in key markets.

A Path to Expansion

AHS MEA sets ambitious goals, aiming to sign and operate 20 branded hotels and five golf/country clubs within the next three to five years. This expansion strategy targets both established and emerging destinations, reaffirming AHS MEA's commitment to driving innovation and delivering exceptional guest experiences.

A Bright Future Ahead

As AHS MEA embarks on this exciting journey, the collaboration between Dex Squared and Absolute Hotel Services promises a future characterized by hospitality excellence, innovation, and growth in the MEA region.

Stay tuned for updates and developments as AHS MEA reshapes the hospitality landscape with its distinctive brand offerings and strategic initiatives.

- POWERED BY FMCG HORECA BUSINESS

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