Deliveroo Editions unveils its website in Abu Dhabi
- April 3, 2023
- FMCG HORECA BUSINESS
Deliveroo UAE has announced the introduction of its first Editions website in Abu Dhabi. Deliveroo Editions is the company's platform for the food and beverage industry that provides consumers in Dubai and now Abu Dhabi with a diversity of culinary options.
The new location in the capital will allow restaurants to expand their delivery areas to a wider variety of neighborhoods, as well as introduce some Dubai-based brands to the city for the first time. "The launch of our first Editions site in Abu Dhabi represents a significant milestone for Deliveroo in the UAE," said Ziad Zein, commercial and development director at Deliveroo.
"We are proud to bring some of the most popular brands in the country to more people in the capital," Zein said. In 2017, Deliveroo Editions was introduced in Dubai. It was one of the first concepts of its kind in the UAE market at the time.'
"Since its launch in Dubai in 2017, Deliveroo Editions has been a tremendous success." We've come a long way since then, and feel equipped to introduce the platform to the capital, which is an intriguing market in and of itself," Zein added. Extensive system With ten mega kitchens, the new Editions location will serve a variety of restaurant partners throughout the capital. In addition, it will facilitate an ever-changing succession of virtual brands to provide a unique selection of culinary options.
Al Reem Island, Al Maryah Island, Al Etihad, Al Hosn, Al Bateen, Al Mushrif, Al Seef Village, Khalifa Park, Abu Dhabi Hills, and Zayed Sports City, to name a few, will be served by the first Editions location in Abu Dhabi. Editions will contain a diversity of local brands and international concepts that continue to flourish in the UAE's F&B landscape. The Lighthouse, Cali-Poke, and Simple Burger are all newcomers to the Abu Dhabi dining scene.
They are joined by virtual concepts Go! Greek and Go! Healthy. As part of the expansion, Nourish, Bowlful, and Fuchsia Urban Thai are also slated to be added. They will launch in the upcoming months. A expanding labour force As the city's residential and corporate locations expand, the introduction of Editions will not only provide consumers with more culinary options, but will also benefit restaurants and commuters.
Editions facilitates restaurants' expansion into a new area without requiring them to invest in a physical location. Using Deliveroo's culinary infrastructure, restaurants can continue to employ their own professional chefs. Riders in the capital will also profit, as more opportunities will be established for those residing within the appropriate catchment areas.
A greater number of deliveries results in increased earnings for couriers, which benefits the UAE economy as a whole. All of Deliveroo's Edition locations serve as rest stops and water bottle refilling stations for agency drivers. Additionally, the company's operations team works closely with their restaurant partners to ensure that deliveries made from those locations meet the company's standards.