Debuting in Woolworths: Introducing Simply Wholesome Pantry Recipe Bases
- Feb. 15, 2024
- FMCG HORECA BUSINESS

Simply Wholesome Pantry, a brand specializing in recipe bases, is launching its products in Woolworths stores this month. Led by former members of the Keep It Cleaner Grocery team, Tom Paton, Catherine Parker, and Patrick Liston, along with nutritionist and "Wholesome by Sarah" founder Sarah Pound, the brand aims to provide convenient meal solutions without compromising on health. Parker emphasized that their recipe bases are carefully crafted to meet the needs of health-conscious consumers seeking convenient meal options. The range includes seven varieties such as Butter Chicken, Thai Green Curry, and Mexican One Pot, all of which are gluten-free, vegan, low-sugar, and low-fat. Pound, leveraging her expertise as a nutritionist, recognized the demand for accessible and wholesome meal options for busy individuals and curated exclusive recipes accessible through QR codes on the product packaging. Paton expressed confidence in the brand's potential and hinted at plans for future product launches in the next 12 months. Simply Wholesome Pantry recipe bases are priced at $5 per pouch.