Cycle Café Collaborates with Wolfi’s

  • Dec. 7, 2022
Cycle Café Collaborates with Wolfi’s

New cycling café On Al Hudayriyat Island in Abu Dhabi, a new course called the Service Course has just started up. The first installation of The Service Course outside of Europe is located at the Abu Dhabi Cycling Club. This location was developed in collaboration with Wolfi's.

"I am happy to extend The Service Course experience to a whole new community of cyclists," said Simon Gerrans, CEO of The Service Course, "sharing our trademark enthusiasm for specialty coffee and inspirational group rides with like-minded riders coming together from all corners of the globe."

It makes perfect sense for The Service Course to visit this part of the world given the growing popularity of cycling in the United Arab Emirates and Abu Dhabi's status as a UCI Bike City. We hope that this will contribute to an even greater rise in the number of people who ride bicycles. I am delighted to watch our brand expand with the sport itself, working hand in hand with our partners at Wolfi's, and I am looking forward to spending more time in the UAE interacting with friends both old and new.

Along with Gerrans, Sam Whittam, chief strategy and growth officer at Wolfi's, Yousif Mirza, multiple X National Road and TT champion, and UAE Team Emirates Rider, Khaled Bin Shaiban Almehairi, vice chairman ADCC, and Mohamed Sanad Alqubaisi, UAE federation vice president, attended the official ribbon cutting ceremony.

The Chief Executive Officer of Wolfi's, Wolfgang Hohmann, said that the company is "very happy" to deliver "The Service Course" to the United Arab Emirates. This cooperation is built on the foundation of our mutual love of cycling and coffee, two of our favorite things in the world.

The café is open nonstop, seven days a week, from seven in the morning until ten at night, and it will also hold regular group rides in addition to occasional special events.