CREMODAN GREENPRO 101 Drives Ice Cream Affordability and Sustainability from IFF

  • April 14, 2023
CREMODAN GREENPRO 101 Drives Ice Cream Affordability and Sustainability from IFF

The CREMODAN GREENPRO 101 Modulator Enhanced System, a new invention created for ice cream producers that want to retain the decadent quality of their goods in an affordable way, has been launched in Europe, the Middle East, Africa, Turkey, and India, according to IFF (NYSE: IFF). With the new CREMODAN® GREENPRO 101, it's possible to lower the cost of a recipe by up to 25% and the carbon footprint of the components used to make ice cream by up to 30%.

Despite the positive outlook for the global ice cream market—Euromonitor projects 2% annual growth through 2026—inflationary pressures continue to be a problem. Sales volumes for high-quality brands in particular have decreased over the previous year due to price-sensitive customers switching to cheaper alternatives and rising manufacturing costs.

The main problem is the increase in milk costs. In the EU alone, the price of raw milk increased by 44% on average in 2022, according to Teagasc. Through 2023, prices are anticipated to stay somewhat high.

According to Stephane Dessart, worldwide product marketing leader, IFF, "Milk and fat are essential to the decadent taste and texture that drive ice cream sales." Our modulator-enhanced system is a direct reaction to producers that wish to keep producing high-quality goods at a lower cost.

This novel system is the first invention from IFF to synergistically merge a flavor-modulating technology with an ice cream stabilizer system for the best possible creaminess, mouthfeel, and melting qualities.  The new technique enables makers to decrease the milk solids and fat level of ice cream without affecting its perceived luxurious quality since it is quick and simple to apply.  According to tests, customers using CREMODAN GREENPRO 101 cannot tell the difference between a traditional ice cream recipe and one that uses less milk.

According to a Life Cycle Analysis (LCA), the carbon footprint of the raw components used to make ice cream has decreased by up to 30%. In order to assist clients and partners accomplish their Environment, Social, and Governance (ESG) goals, such as lowering GHG emissions and other environmental consequences, IFF uses LCA as part of its Do More Good initiative.

"This is the core of the value proposition to manufacturers: that they can produce their products at a lower price, with a reduced carbon footprint, and still give consumers the same experience," said Dessart.