Coles and Arnott’s Unveil Wagon Wheels-Inspired Hot Cross Buns for Easter

  • Jan. 27, 2025
  • FMCG HORECA BUSINESS
Coles and Arnott’s Unveil Wagon Wheels-Inspired Hot Cross Buns for Easter

This Easter, Coles and Arnott’s are bringing a nostalgic twist to a beloved classic with the launch of Wagon Wheels-inspired Hot Cross Buns. Available as a limited-edition treat, these hot cross buns are set to become a must-try for those seeking a fun, unique spin on the traditional Easter favorite.

A Sweet Fusion of Flavors

What makes these hot cross buns stand out is the delightful combination of flavors and textures. The buns are infused with marshmallows, raspberry fudge, jellies, and chocolate chips—all the signature elements of the iconic Wagon Wheels biscuit. The result? A deliciously sweet, indulgent snack that’s perfect for celebrating the season.

Brad Gorman, General Manager for Commercial, Bakery, Dairy, and Frozen at Coles, shared his excitement about the collaboration, saying, “It made perfect sense to combine Wagon Wheels with hot cross buns. It’s the feel-good nostalgic taste of Australia, now in a hot cross bun.”

Creative Flavors from Coles

The Wagon Wheels-inspired hot cross buns are just the latest addition to Coles’ ever-expanding lineup of creative bun flavors. In recent months, the store has introduced innovative options like Vegemite and Cheese, Red Velvet, Burger Sauce, and Carrot Cake hot cross buns—showing that Coles is all about offering fun and unique variations on a traditional favorite.

Where to Get Them

These limited-edition Wagon Wheels-inspired Hot Cross Buns are available in-store and online at Coles, retailing at $5.50 for a four-pack. Whether you’re a Wagon Wheels fan or simply love trying new Easter treats, this unique flavor combination is sure to excite your taste buds.

Don't miss out on these creative, nostalgic buns—grab a pack (or two) before they’re gone!