Chupa Chups-Inspired Slice Balls: A Sweet New Snack Available at Coles
- Feb. 3, 2025
- FMCG HORECA BUSINESS
In an exciting new collaboration, Chupa Chups has partnered with Springhill Farm to introduce a fun and flavorful snack range: Slice x Chupa Chups Balls. These delicious bite-sized treats have begun rolling out in Coles supermarkets across Australia this month, and they’re already creating a buzz among snack lovers.
A Unique Twist on Classic Flavors
The Slice x Chupa Chups Balls are available in two mouth-watering flavors: Choco Banana and Strawberry and Cream. Each ball features a soft, flavored center wrapped in Springhill Farm’s signature slice, then coated in chocolate and finished off with crunchy shards. It’s a sweet treat that perfectly captures the nostalgic Chupa Chups flavor while offering something entirely new and exciting for the taste buds.
Plant-Based and Free From Artificial Additives
One of the standout features of these new Slice balls is that they’re plant-based, making them suitable for a variety of dietary preferences. The snacks are made with natural ingredients, and you won’t find any artificial colors, flavors, or sweeteners here. This makes them a guilt-free indulgence for those who want to enjoy a sweet treat without compromising on quality or health.
A Milestone Collaboration
Fiona Whatley, General Manager at Springhill Farm, expressed her excitement about the collaboration, calling it a milestone for the brand. "This partnership is a celebration of flavor and creativity, and unlike anything we have done before," Whatley said. "It’s such a proud moment seeing a product we have spent 40 years perfecting blended with a global brand."
This partnership combines Springhill Farm’s expertise in creating delicious, high-quality snacks with Chupa Chups' iconic, beloved flavor profile, resulting in a treat that’s perfect for all ages.
A Limited-Edition Treat
The Slice x Chupa Chups Balls are available in a convenient four-pack, with a recommended retail price of $6. These limited-edition treats can be found in the bakery aisles of Coles supermarkets nationwide, so be sure to grab them before they’re gone!
This exciting launch is also made possible through a partnership with Asembl, a brand extension agency that helped bring this innovative snack to life.