Bidfood Signs exclusive on-trade distributorship for Fever-Tree Products in the UAE

Bidfood UAE, one of the leading multi-channel foodservice providers of international food and beverage brands, announces its new partnership with Fever-Tree, the world’s no.1 premium mixer brand. Now, Bidfood UAE has become Fever-Tree’s exclusive distributor for the UAE.

Founded in 2005, Fever-Tree is a British producer of some of the most premium drink mixers. As a result of this agreement, Bidfood UAE will supply Fever-Tree’s wide selection of tonic water to the food retail sector as well as hospitality venues including restaurants and bars the UAE, further strengthening its strong international market share.

Fever-Tree goes to extraordinary lengths to find the best naturally sourced ingredients and botanicals to create the best-tasting mixers. The company has produced a range of award-winning mixers including flavoured tonics, sodas, and ginger ales designed to complement the world’s finest spirits. Fever-Tree products contain no artificial sweeteners, preservatives, or flavourings, bringing valued taste and quality to the category. Since its launch, Fever-Tree has collected a vast number of awards, including the Best Selling & Top Trending mixer brand for eight consecutive years by the World’s Best Bars in the Drinks International Annual Brands Report.

Commenting on the agreement, Hisham Al Jamil, Bidfood Middle East CEO shared, “Our collaboration with Fever-Tree brings the finest taste and experience to the beverage industry in the UAE, thus providing new vistas of opportunities for the company to further expand its footprint in the region. Driven by innovation, the brand has pioneered unrivalled drinking experience with their single-minded mission to bring quality, flavour, and choice back to mixers. This perfectly complements Bidfood’s mission to provide an extensive range of superb premium products to the food service industry through a solid distribution network.”

Tim Warrillow, co-founder and CEO of Fever-Tree commented, “We have seen that premiumisation has broad appeal and the demand for high-quality, authentic mixers is accelerating globally, particularly in the Middle East. We are delighted to work with Bidfood UAE to help more consumers enjoy great-tasting long mixed drinks in bars and restaurants across the region, with the help of their strong distribution network and local expertise.”

The Fever-Tree selection of mixers available in the UAE includes its Premium Indian Tonic Water, Ginger Ale, Ginger Beer.