Baker & Baker Enters into Agreement with UAE Distributor

  • Aug. 12, 2022
Baker & Baker Enters into Agreement with UAE Distributor

Baker & Baker has inked an exclusive distribution arrangement with La Marquise International for the United Arab Emirates (UAE).

Last year, Baker & Baker announced its foray into the Middle East with the creation of a Dubai office and the hiring of a dedicated sales team; this relationship represents the first step in establishing a client base in the region. Baker & Baker’s distribution network also distributes items to Saudi Arabia and Israel throughout the Middle East.

La Marquise International is a well-established HORECA food service distributor that serves a vast array of food and beverage producers and brands around the area. The deal between La Marquise International and Baker & Baker will further improve La Marquise International’s offering in the country.

Baker & Baker will first debut its American Sweet Bakery brand, which includes donuts and muffins, into the UAE, with the introduction of other product lines anticipated in the future.

Baker & Baker will concentrate on leveraging its ties with multinational QSR chains in the EU to supply their outlets in the UAE after the hiring of its UAE distributor.

Baker & Baker will also investigate possible retail distribution partners for the UAE market, in addition to aiming for future Middle East market development over the following 18 months through specialist retail and food service distributors in those regions.

Baker & Baker’s Director of International Sales, Ryan Perera, said, “We’re thrilled to provide our fresh bakery goods to customers in the UAE, and we feel La Marquise International is the ideal partner for us, given their track record with comparable food producers.”

This arrangement reflects the most recent phase of our worldwide expansion objectives, which have resulted in rapid expansion throughout the first half of 2022. There is a tremendous untapped market opportunity for luxury bakery goods in major Middle Eastern regions, where we currently enjoy excellent growth and brand awareness.