Bae Juice Expands into US Market with Launch in New York Retailers
- June 24, 2024
- FMCG HORECA BUSINESS

Australian beverage company Bae Juice is making a splash in the US market with the introduction of its Korean Pear Juice in 160 retailers across New York. This significant move, in collaboration with Gold Coast Distributors, sets the stage for a broader expansion, with plans to secure placements in over 1000 outlets by the end of the year.
Unique Product Offering
Bae Juice is renowned for its commitment to authenticity and innovation. The brand’s Korean pear-based juice stands out for its unique qualities, including its reputed ability to alleviate hangover symptoms. Co-founder Liam Gostencnik shared the brand’s journey from its humble beginnings in Seoul to its current global ambitions, highlighting a philosophy that seamlessly blends lifestyle with its product offerings.
Strong Australian Roots
Founded by Sumin Do and Tim O’Sullivan, Bae Juice has firmly established itself in the Australian market. The product is available in over 4000 stores, including major chains such as BWS, Dan Murphy’s, Woolworths, and IGA. This robust presence in Australia lays a strong foundation for the brand’s international expansion.
Future Plans
In addition to its US expansion, Bae Juice is also eyeing the Asian market, signaling the brand’s intention to grow its global footprint further. The move into New York retailers is just the beginning of an exciting journey for Bae Juice as it continues to share its innovative Korean pear juice with the world.