Savoring Affordable Sushi Delights: Soon Nobby X Izakaya's Trendy Brunch in JLT
- Jan. 20, 2024
- FMCG HORECA BUSINESS
In a city witnessing a steady rise in brunch prices, Soon Nobby X Izakaya stands out with its sushi-focused brunch under Dhs400, drawing residents from JLT and beyond since its 2023 summer launch.
Set in an '80s-inspired space, the casual affair revolves around sushi, nigiri, and sashimi. The dedicated sushi room features skilled itamae crafting fresh makis and nigiri.
The four-course menu, coupled with unlimited sushi, begins with grilled barbecue edamame and offers hot and cold starters, a main with a side, and a delightful dessert platter. Explore the ROKA-esque shuma aji usuzukiri for thinly sliced sashimi or try the scallop crudo with mango chili dressing.
While the hot starters like tamago sando may miss the mark, the lamb neck marinated in red miso and honey steals the spotlight, complemented by Japanese mushroom clay pot rice. Non-meat enthusiasts can relish the steamed sea bream in burnt onion dashi.
Creative mixed drinks and mocktails, named after Pokémon and Japanese characters, elevate the experience with apricot, grapefruit, bamboo elixir, and sparkling elderflower notes.
Amidst cool tunes from a DJ, Soon Nobby X Izakaya offers a lively Saturday destination, striking the right balance for a memorable brunch experience.
Prices: Dhs190 (food only), Dhs250 (soft drinks), Dhs375 (house beverages).