Aujan Coca-Cola launches Rani 100% juice for the first time in SIG’s combiblocMini carton packs
- March 31, 2022
- FMCG HORECA BUSINESS
Rani, Aujan Coca-Cola Beverages Company’s first homegrown beverage brand, launches 100% juice for the first time in SIG’s combiblocMini carton packs, 200ml and 125ml. The company is leveraging the flexibility of SIG machines to fill a wide range of 100% juices in multiple volume sizes on one SIG filling machine CFA 124.
Rani will fill orange, apple and mango juices with no added sugar as well as not added water, preservatives, flavorings or colors in combiblocMini carton packs from SIG.
Given the challenges sugar continues to face and amid this year’s pandemic, consumers are shifting their preferences towards healthier products with greater health awareness and manufacturers are benefitting most by reformulating their drinks to better serve their needs. Saudi Arabia’s tax authority imposed 50% levy on sugary drinks, earlier this year, making it imperative for suppliers to innovate and minimize sugar intake.
Umut Melek, Marketing Director Rani, said: “In line with our obligation to offer more choices to consumers and catering to their diverse tastes and preferences across beverage categories, we are happy to bring fruit juices with no added sugar or preservatives in different sizes to the Saudi market. Rani Juice represents a convenient and healthy on-the-go snack to a varied group of consumers. With SIG’s filling flexibility we can now not only meet our customers’ current product needs, but we can also quickly react to their changing demands and continually innovating and meeting the growing health trend.”
Abdelghany Eladib, Chief Operating Officer, SIG Combibloc Obeikan, said: “Amid the pandemic and government regulations, we have understandably seen a heightened awareness around health, wellbeing and immunity. With consumers more aware of health and diets, they’re looking to producers to offer products with more natural ingredients. In a nutshell, consumers are increasingly looking for functional and nutrient-rich products with proven health benefits. We’re seeing that many consumers, particularly millennials, think products with fewer ingredients are healthier. And they’re actively using food and drink products to improve their health.”
He adds: “To respond quickly and easily to the demand for healthy and nutritionally valuable products, Aujan Coca-Cola Beverages Company is taking advantage of our unique filling capabilities to offer safe, nutritional and quality products in different sizes. At SIG Combibloc Obeikan, we always aim to drive Product Innovation and Differentiation and together with our partner we want to offer product and packaging solutions that perfectly match drink developments and drinking experience for the consumer.