As the Regional Industry Plans Multibillion-Dollar Investments, Global Hospitality Providers are moving to Dubai.

  • April 3, 2023
As the Regional Industry Plans Multibillion-Dollar Investments, Global Hospitality Providers are moving to Dubai.

The Hotel Show – the undisputed cornerstone and gateway to the Middle East's multibillion-dollar hospitality industry – will be held in Dubai from May 23 to May 25 this year, as the region plans new developments to meet its accelerated tourism goals.

The Hotel Show, held at Dubai World Trade Centre, coincides with a regional upsurge in hospitality investment, primarily led by the UAE and Saudi Arabia.

"Saudi Arabia alone must accommodate the 100 million tourists it hopes to attract by 2030 with a hotel pipeline valued at $110 billion, while the UAE hospitality market is anticipated to grow by 25% during the same period, adding 48,000 rooms to its room stock. 

This presents a unique opportunity for developers, apparatus and product suppliers, designers, and administrators, according to Elaine O'Connell, Vice President of Design and Hospitality at dmg events and the show's organiser.

The magnitude of the opportunity has attracted significant actors from the Middle East, Europe, the Far East, and the Americas, all with the goal of acquiring new business through the development of innovative products and services. 

The show organizers, dmg events, have expanded the event's profile with new content, features, and inspiration across three key industry verticals – Hospitality Technology, Operating Equipment & Supplies, Food & Beverage Equipment, and HORECA, which is shaping up to be a core industry driver attracting major companies such as Danube Hospitality, Egyptian German Porcelain, Incode, Groupe GM, Everstyle, and Shiji Group.

Through in-depth conferences, seminars, and features, the event will delve into regional hotel prospects in order to assist industry professionals in locating opportunity golden spots.

"The Middle East has been a change agent in the sector for years, and its willingness to confront game-changing issues swiftly indicates that it intends to retain that role. Coupled with the excitement surrounding ongoing regional developments, the growing regional push to net zero, increasing data regulation, and the need to meet rising consumer demand for greener facilities and services, the region and The Hotel Show Dubai are once again at the epicentre of sectoral change, according to O'Connell.

 Knowledge exchange is a central focus of the event. More than one hundred professionals will speak on the event's conference stages. At The Hospitality Leadership Forum, urgent industry concerns will be discussed. HITEC Dubai, in partnership with Hospitality Financial and Technology Professionals (HFTP), the recognised voice for hospitality's finance and technology segments, will examine breakthrough technologies and their transformative potential, focusing on four primary topics: touchless guest experience, AI & BI in the hospitality industry, sustainability and green technology, and revenue optimisation.

And in one of the most significant public assemblages of regional housekeeping professionals, the frequently "unsung" heroines of hotel servicing will convene at the UAE Professional Housekeepers Group Meeting. This interactive meeting will include in-depth discussions and seminars on maintaining excellence in the face of new market conditions, such as changing customer expectations, emerging technologies, techniques, and regulations, and new products.

The event will also showcase the sixth "Chefs Table" hosted by The Emirates Culinary Guilds. Over the course of three days, nine culinary teams from some of the region's finest hotels will compete to earn the coveted title of 'Hotel Culinary Team of the Year' by preparing a five-course meal. The show is anticipated to attract over 13,000 industry professionals, including investors and proprietors, F&B specialists, procurement decision-makers, designers, and specifiers.

Co-location with the Leisure Show, the one-stop exhibition for the Middle East's thriving fitness, leisure, and gym industries, which brings together equipment distributors and suppliers, is anticipated to increase show attendance. The exhibition features sections devoted to sport & fitness, health & leisure, and recreation & adventure.

Also co-located with The Hotel Show Dubai and The Leisure Show will be HITEC Dubai, the world's largest hospitality technology event, the INDEX interior design show, and Workspace, the preeminent event for workplace technologies, with over 28,000 visitors anticipated to attend. O'Connell explained, "The trade shows running concurrently form a powerful quartet of information, products, services, and supplies that inform the broader hospitality and leisure sectors, allowing visitors to maximise their time and exhibitors to network and discover new opportunities for partnerships and collaboration."