Arnott’s Unveils New Zealand’s Top 10 Favourite Biscuits for 2024
- Dec. 18, 2024
- FMCG HORECA BUSINESS
As the year comes to a close, Arnott’s is excited to share New Zealand’s top 10 favourite biscuits for 2024, highlighting the ever-popular biscuits that Kiwis just can’t get enough of. This year, Kiwis purchased more than 42 million packets of Arnott’s biscuits, and it’s no surprise that Shapes Original Chicken Crimpy once again claimed the title of New Zealand’s number one biscuit.
Aotearoa’s Top 10 Arnott’s Biscuits for 2024
- Shapes Chicken Crimpy
- Shapes Cheese & Bacon
- Tim Tam Original
- Shapes Pizza
- Tim Tam Caramel
- Cheds
- Scotch Finger
- Tim Tam Double Coat
- Shapes Barbecue
- Salada Original
With over 120 varieties of biscuits and crackers across New Zealand, competition for the top spots was fierce. Mike Cullerne, Managing Director of Arnott’s New Zealand, reflects on the strong competition and the significance of retaining the top spots. “It’s no surprise that the Shapes Chicken Crimpy continues to hold the top position. It’s a staple at BBQs, lunchboxes, and a delicious snack for Kiwis everywhere. We are grateful to New Zealanders for their continued support, helping us win the ‘Most Trusted Biscuit Brand’ award for the second consecutive year,” Cullerne says.
Notable Changes in the Top 10
This year, the rankings brought some interesting shifts:
- Shapes Cheese & Bacon moved up one spot to claim second place, taking over from the Tim Tam Classic Original.
- Cheds saw a significant rise, jumping up two places to secure 6th spot.
- Scotch Finger also climbed two spots, moving from 9th in 2023 to 7th in 2024.
- Tim Tam Caramel and Shapes Pizza retained their positions at 4th and 5th respectively, showing their lasting appeal.
Fun Bikkie Facts from 2024
Arnott’s has shared some fun facts about the year’s biscuit trends:
- More than 7 million packets of Tim Tam were purchased by Kiwis in 2024, cementing its place as one of New Zealand’s favourite treats.
- Gluten-free biscuits have also been on the rise. In 2024, Kiwis purchased 845,795 units of Arnott’s gluten-free products, double the amount sold in 2023.
- Choc Scotch Finger saw a jump in popularity, moving from 14th place in 2023 to 11th in 2024, indicating that more Kiwis are enjoying this beloved variety.
Looking Ahead to 2025
As we head into the new year, Arnott’s is gearing up to continue delighting Kiwis with its wide selection of delicious biscuits. Whether you're stocking up on your favourite Shapes flavours or preparing some Tim Tams for Santa, Arnott’s is sure to be a part of many more delicious moments throughout the holiday season and beyond.
With its commitment to quality and flavour, Arnott’s is excited to see what 2025 holds and looks forward to sharing even more unforgettable moments with New Zealanders in the coming year.
Happy holidays from Arnott’s, and here’s to more tasty treats in 2025!