Arab companies exhibit their products during the APAS fair in Brazil
- May 31, 2022
- FMCG HORECA BUSINESS
Up to 26 companies from the Arab world exhibited their products at the booths of the Arab-Brazilian Chamber of Commerce (ABCC) during the APAS fair, the largest food fair, Drinks and show supermarkets in Latin America. The four-day event, held May 16-19, 2022 in São Paulo, Brazil, returns after a two-year hiatus due to the COVID19 pandemic.
In addition to companies from the United Arab Emirates, Egypt, Jordan, and Tunisia attending the fair, the ABCC also held side deals for Arab delegations. ABCC has been attending APAS Fair since 2016, and every year it has brought more and more Arab companies and expanded its booths.
Arab companies are taking part in the event, including one from Lebanon, two from Tunisia, two from the United Arab Emirates, eight from Jordan, and 13 from Egypt. They displayed products such as spices, teas, dates, Arabic pastries, dried fruits, raw fruits, peppers, dried tomatoes, olive oil, olives, coffee, frozen fruits and vegetables, preserves, and cosmetics.
Osmar Chohfi, President of ABCC, said: “This is the first time we have this number of stands at APAS after increased demand for space due to the willingness of many Arab companies to attend the event. This has resulted in an increase in the number of visitors to our stands, resulting in more business compared to the last edition of the event in 2019. The event is a perfect platform to showcase and publicize the products made by the Arabs.
companies and generate business from this part of the world. From Brazilians during Expo 2020 Dubai to Arabs at APAS, the business community has always preferred face-to-face meetings.”
In addition to food and beverages, the fair also covered areas such as food, fruit, vegetables, and hygiene and cleaning. With the theme “Beyond Food”, this year’s show covered supply chain sectors such as technology, innovation, logistics, finance, infrastructure, equipment, start-ups, and others.
In addition to the program of the APAS fair, two Arab delegations, one from Egypt and one from Jordan, had business meetings organized by ABCC during the reporting period. Activities included workshops, B2B meetings, and technical visits.
The four-day event brought together more than 800 national and international exhibitors on an area of 75,000 square meters. In addition to the exhibition, the event featured more than 70 conferences with experts on innovation, technology, intelligence, productivity, industry trends, and political and economic perspectives.