Al-Kabeer Reveals a Catchy New Logo That Captures Its Taste & Quality!

  • Dec. 1, 2023
Al-Kabeer Reveals a Catchy New Logo That Captures Its Taste & Quality!

Leading company in the GCC, Al-Kabeer, is pleased to announce the release of its much awaited new brand identity. Al-Kabeer wants to showcase its unique and youthful style while maintaining its unshakable dedication to taste and quality, which has been the foundation of its success for more than 40 years.

With more than 200 SKUs covering the six primary categories of frozen food—meat, poultry, vegetables, fruits, dough, and seafood—Al-Kabeer has become a well-known brand in the sector. Three cutting-edge factories located in KSA and UAE support the brand's direct distribution arms, which are strategically positioned throughout the Gulf Cooperation Council (GCC), which includes major markets like Qatar, Oman, Bahrain, Saudi Arabia, and the United Arab Emirates.

Al-Kabeer Group is pleased to be a Savola Group Company, taking advantage of the assets and know-how of one of the biggest and most reputable companies in the area. The partnership with Savola Group has enhanced Al-Kabeer's standing as a pioneer in the frozen food sector.

As Al-Kabeer sets out on a path of reinvention and expansion, the new brand identity marks an important turning point for the company. The brand's legacy and commitment to delivering outstanding culinary experiences are captured by the redesigned logo and graphic components.

We are ecstatic to present our new corporate identification to our esteemed clients and business associates throughout the GCC and KSA. Al Kabeer has been completely reimagined, according to CEO of the Al Kabeer Group Rana Sengupta. This change is a reflection of our unwavering commitment to providing the best frozen food items. It is evidence of our continued dedication to satisfying the changing requirements and tastes of our discriminating customers.

Al-Kabeer will launch a comprehensive marketing and communication campaign as part of the rebranding initiative, with the goal of captivating and engaging both current and potential customers. In order to accentuate the brand's expanded product offering and revitalised image, the campaign will make use of a variety of media platforms, solidifying Al-Kabeer's position as the industry leader in the frozen food sector.

The rebranding of Al-Kabeer is evidence of its unwavering commitment to flavour, quality, and customer pleasure in addition to its ongoing commitment to culinary innovation. The business is still dedicated to honouring its rich history and is looking forward to the future with newfound vigour.